Jerudong Park

Jerudong Park
	Jerudong Park rollercoaster in May 2004
Location	Brunei
Opened	1994

Jerudong Park is an amusement park in Jerudong, Brunei-Muara District, Brunei. It is the largest and most expensive amusement park in Southeast Asia, built and funded by the Bruneian government for $1 billion.

During its first few years of operation, the park was completely free, with no admission fees and free rides. In 2009, it was reported that the number of visitors and tourists had dropped significantly.[1] The owners introduced a one-time B$15 admission fee and a ride ticketing system.

Currently, the theme park has reduced its footprint to Phase 1 and 2, the original Playground. It has revised its ride admission with a new ticket card system. The park is once again free entry to the general public with a fee to use a ride or other attraction. An $8 ticket card has 4 slots and 1 free slot (effectively allowing one guest to use 5 rides/attractions - or 2 guests to use two rides with one extra). The $10 ticket card has 5 slots plus 3 free slots (which means a guest can use 8 rides attractions and so on).

History

Jerudong Park first opened in 1994.

Michael Jackson performed a free concert on 16 July 1996 in front of 60,000 people. The concert, part of his HIStory World Tour, was in celebration of the 50th birthday of Hassanal Bolkiah, the Sultan of Brunei, and was attended by the Brunei royal family, though the Sultan himself did not attend. Jackson returned to perform another show on New Year's Eve 1996.

On August 24, 1996, singer Whitney Houston performed at the park for the wedding of Princess Rashidah, the eldest daughter of the Sultan of Brunei. It was a very momentous event that was attended by locals and foreigners.

Janet Jackson performed a private concert during her Velvet Rope Tour to celebrate the twenty-first birthday of Princess Hamidah of the Brunei royal family. An exclusive audio recording of the show was issued to all those in attendance.[2]

In August 2006, the company began to implement a revitalization program. It started with the launching of the GIGGLES led by their Manager Mr. Wilhelm Bayona, their in-house entertainment team. The team is composed of seven entertainers from the Philippines with various artistic and entertainment skills. The team specialised in family entertainment programs and activities that appealed to school children and schools. This served as a means of regenerating interest in the park. In December, management began a special program on the weekends featuring local artists as the main performers. The program, called Family Night, featured singers, magicians, and dancers who hails from Brunei. The program attracted more than 6,000 people on a single evening.

In 2007, the Park became the venue for a series of activities called Kids' Day. Although the main target was children, it drew families as well because of the "family" factor - the games involved adults such as moms and dads as well. The GIGGLES also began appearing regularly during activities at the Mall and around the country at shopping centers. By the end of 2007, the Giggles had made appearances in schools, public events, and party functions.

In late 2008, JPCC launched its Family Concert Nights (later renamed "Local is Best - Family Entertainment Night") featuring local talents. The program's goal was to provide local artists a family friendly venue to perform and create an audience for their music. The shows are reviewed and approved by a Censorship Board.

On December 12, 2009, JPCC Management introduced a new ticket system. Entrance to the Playground was made free, and guests who wanted to use the attractions had the option to buy an $8 "4 plus 1 ride" ticket, and a $10 "5 plus 3 ride" ticket.

By the end of 2010, attendance to the park was up to 144,000 people annually. This figures are based on the actual park admittance and ticket sales.

The park underwent an internal remodelling in 2011. The park was reopened on March 19, 2011 with new family oriented attractions including a type of bumper car and pedal boats, an electric train, and scooters. That month also saw a record high of over 70,000 visitors.

References

"'Restore Jerudong Park to its former glory'". The Brunei Times. Archived from the original on 2010-08-21. Retrieved 2009-06-26.
"Janet Jackson With Special Guests All Saints - The 21st Birthday Celebration For Princess Hamidah (CD) at Discogs". Discogs. Retrieved 2014-03-20.

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[1] "'Restore Jerudong Park to its former glory'". The Brunei Times. Archived from the original on 2010-08-21. Retrieved 2009-06-26.

[2] "Janet Jackson With Special Guests All Saints - The 21st Birthday Celebration For Princess Hamidah (CD) at Discogs". Discogs. Retrieved 2014-03-20.