Jelly Splash

Jelly Splash is a match-three puzzle video game released by the developer Wooga on 15 August 2013 on iPad and iPhone.[1] It was later released on Facebook[2] and Android,[3] as well as the Korean social network platform KakaoTalk in November 2013.[4]

Jelly Splash
Developer(s)Wooga
Publisher(s)Wooga 
Platform(s)Facebook (Adobe Flash), iOS, Android
ReleaseFacebook:
Sept 2013
iPhone/iPad:
August 2013
Android:
October 2013
KakaoTalk:
November 2013
Genre(s)Puzzle

Gameplay

Jelly Splash’s gameplay involves connecting lines of colored jellies to accrue as many points as the current level requires.[5] There are five different colored jellies in total, namely yellow, red, blue, green and mauve. It is an expansion of games such as Dots, with a level-based progression similar to Candy Crush Saga. Jellies can be linked horizontally, vertically or diagonally, and special bonuses are rewarded for connecting longer lines. Instead of a time limit, there is a move limit for each level. There are a total of 200 levels available in the iOS version.[6]

At the start of each level players begin with a board of colored, anthropomorphic jellies which can be connected via a touchscreen or mouse interface to create strings of the same colored jellies. Many of the levels include obstacles in the form of slime or mushrooms that must be removed to complete the level. If players link seven or more jellies a superjelly is created, which can later be used to clear vertical or horizontal lines on the board.[7]
The creator of Jelly Splash, Florian Steinhoff, gave some insights into the gameplay and the mechanics of the game at the GDC 2014.[8]
The game's developers, also say that the game "...is actually little more sophisticated than a slot machine," citing this aspect as being integral to the game's success[9]

Monetization

Jelly Splash includes in-app purchases, which range from $1.99 to $99 via iTunes on the iOS platform.[10] Players can buy coins, which can be converted into boosts, more moves or extra lives. Alternatively, lives are replenished over time, or can be requested from Facebook friends.[11]

Popularity

Jelly Splash received over 1 million downloads on iOS platforms within a week of launch.[12] The Korean version launched on KakaoTalk on 8 November 2013 and reached #11 on 13 November 2013.[13] It reached the number 1 spot in the free charts in nine countries around the world, including the United States – a first for Wooga and only the second German developer to achieve that. After eight weeks the game had 10 million downloads on iOS.[14]

Reception

As of March 2014, Metacritic gives Jelly Splash a score of 63/100, indicating that it has mostly mixed or average reviews.[15] In December 2013, Jelly Splash was voted one of the Best New Facebook Games of 2013 by Facebook, as determined by user ratings, Facebook implementation, growth and overall quality.[16]

References
  1. "Wooga reveals publishing platform for mobile games unveils new game jelly splash".
  2. "Jelly Splash Now on Facebook.com". Wooga. 2013-09-12. Archived from the original on 2014-05-22. Retrieved 2014-05-21.
  3. "Jelly Splash Soft-launched on Android". AppsGoer. 2013-10-26. Archived from the original on 2016-08-17. Retrieved 2014-05-21.
  4. "The Charticle: Jelly Splash for KakaoTalk | Pocket Gamer.biz | PGbiz". Pocket Gamer.biz. Retrieved 2014-05-21.
  5. Markton, Ben (29 November 2013). "Jelly Splash". CNet. Retrieved 20 March 2014.
  6. "Jelly Splash - iOS Store Top Apps". App Annie. Retrieved 2014-05-21.
  7. "Jelly Splash review - iPhone reviews". Pocket Gamer. 2013-08-29. Retrieved 2014-05-21.
  8. http://www.pocketgamer.biz/r/PG.Biz/Wooga+news/news.asp?c=58230%7Ctitle=GDC 2014: Wooga on using the FUUU factor to hit the top of the App Store
  9. Bradshaw, Tim (2014-03-23). "Candy Crush: Play it again". FT.com. Retrieved 2014-05-21.
  10. "Jelly Splash on the App Store on iTunes". Itunes.apple.com. 2014-04-28. Retrieved 2014-05-21.
  11. "Jelly Splash Guide: More Ways to Get More Lives and Coins". News.mmosite.com. 2013-09-10. Retrieved 2014-05-21.
  12. Shaul, Brandy (2013-08-27). "Wooga's Jelly Splash hits No. 2 on free iOS apps chart". Insidemobileapps.com. Retrieved 2014-05-21.
  13. "The Charticle: Jelly Splash for KakaoTalk | Pocket Gamer.biz | PGbiz". Pocket Gamer.biz. Retrieved 2014-05-21.
  14. Takahashi, Dean (28 October 2013). "Jens Begemann on Wooga's play to create million-dollar mobile blockbusters". GamesBeat. Retrieved 20 March 2014.
  15. "Jelly Splash for iPhone/iPad Reviews". Metacritic. 2013-08-21. Retrieved 2014-05-21.
  16. Shaul, Brandy (11 December 2013). "Wooga's Jelly Splash crosses eight million MAU across Facebook, mobile". Inside Social Games. Retrieved 20 March 2014.
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