Jeffrey Anderson (game designer)

Jeffrey Anderson is the General Manager and Senior Vice President of Games at Hasbro,[1] reporting to Eric Nyman, Hasbro's Chief Commercial Officer.[2] In this role, Mr. Anderson is responsible for driving Hasbro's portfolio of iconic game brands (such as Monopoly, Risk, Cluedo, and Game of Life) where the total value of the portfolio exceeds 700 million U.S. dollars in global annual sales.[3] Before this role, he served as the Executive Vice President of Social Casino and Bingo at the Game Show Network. He was formerly the SVP and GM over the Bingo Bash Studio, one the world's most profitable and successful social bingo games according to the CY16 annual report published by Eilers and Krejcik.[4] Prior to that, he served as the company's Chief Strategy Officer under David Goldhill where he was responsible for acquiring the makers of Bingo Bash[5] and others. He joined the company in 2013.[6] Previously, he was the SVP of Majesco Ent. Company. He joined the company in 2011.[7] In that role, he oversaw Majesco's social and mobile business, including Quick Hit Football, Cooking Mama and other titles. Before that, he was the founder of Quick Hit Inc., President and CEO of Turbine Inc. (where he raised $30 million from Tudor et al.),[8] and the Executive in Charge of Production for Electronic Arts (overseeing Ultima Online).[9]

Jeffrey Anderson
Jeffrey Anderson at NYME 2017
Born
Jeffrey Anderson

Rockford, Illinois, U.S.
Alma mater
OccupationGeneral Manager and Senior Vice President of Games at Hasbro
Years active2020–present
Spouse(s)
Josette Anderson
​
(m. 2019)​
Susan Anderson (deceased)
​
​
(m. 1990)​
Children2

Biography

Jeffrey Anderson received an undergraduate degree from the University of Illinois at Urbana–Champaign where he was one in the top 3% of his graduating class.[10] He also has a JD from the University of Chicago where he served on the University of Chicago Law Review.[11] After graduating, he went to work as an attorney at the law firm of Holleb & Coff in Chicago, Illinois. Feeling that the legal profession was not for him, he joined with Thomas Ptak and others to start Mission Studios (which was later sold to Take-Two). After that, he moved to Los Angeles and joined Viacom's consumer products division where he worked on various initiatives from Star Trek licensing to the Bubba Gump Shrimp Company. In 1998, Electronic Arts recruited him to join its Austin, Texas studio to oversee the Ultima Online franchise along with Raph Koster and Richard Garriott.

Then, in 2001, Turbine Inc recruited him to be its president and CEO. The company had a software development agreement with Microsoft at the time to develop Asheron's Call 2, but wanted to expand the business and become the largest independent MMORPG company in the world. Anderson successfully raised capital from Highland Capital Partners and Polaris Venture Partners, and secured the rights to develop two new MMORPG games known as Dungeons & Dragons Online and The Lord of the Rings Online. After leaving Turbine in 2008 (which was subsequently sold to Warner Brothers[12]), he founded Quick Hit. This new online gaming studio developed the world's first free-to-play National Football League-licensed online football game.[13] The company raised capital from New Enterprise Associates before it was sold to Majesco in 2011. Two years after the sale, Anderson joined the Game Show Network as its CSO.

After nearly seven years with GSN, Mr. Anderson left the company to pursue an opportunity with Hasbro as the head of its global gaming business. Hasbro is best known for its iconic Monopoly brand which is the leader in the 7.2 billion U.S. dollars Tabletop game industry.[14] In 2020, Wizards of the Coast announced that its Avalon Hill brands would be moved over to Hasbro and be overseen by the gaming group.[15] Subsequently, Hasbro announced that it was relaunching a new version of HeroQuest, the iconic role-playing game on its crowd-funding platform.[16]


Awards

Game Credits
  • Bingo Bash (2020) [18]
  • GSN Casino (2020) [19]
  • Mirrorball Slots (2020) [20]
  • Grand Casino (2020) [21]
  • Quick Hit NFL Football (2020) [22]
  • Dungeons & Dragons Online: Eberron Unlimited (2009)[23]
  • The Lord of the Rings Online: Shadows of Angmar (2007)[24]
  • Dungeons & Dragons Online: Stormreach (2006)[25]
  • Asheron's Call: Throne of Destiny (2005)[26]
  • Asheron's Call 2: Fallen Kings (2002)[27]
  • Ultima IX: Ascension (1999)[28]
  • Ultima Online: The Second Age (1998)[29]
  • Bobby Fischer Teaches Chess (1994)[30]

References
  1. "Jobs Roundup at Gamesindustry.biz" Retrieved May 27, 2020
  2. "Leadership Changes at Hasbro" Retrieved May 27, 2020
  3. "Hasbro 2019 Annual Report" Retrieved May 27, 2020
  4. "Social Casino Gaming Tracker - 4Q16 and CY16" Retrieved January 2, 2018.
  5. "Bingo! GSN buys Bash Gaming for an estimated $160M to $170M" Retrieved January 2, 2018.
  6. "Archived copy". Archived from the original on June 28, 2015. Retrieved August 2, 2013.CS1 maint: archived copy as title (link)
  7. "Majesco Expands Social Strategy With Quick Hit Acquisition" Retrieved April 13, 2020
  8. "Archived copy". Archived from the original on October 4, 2013. Retrieved August 2, 2013.CS1 maint: archived copy as title (link)
  9. "Jeffrey Anderson Video Games Credits" Retrieved March 27, 2020
  10. "U. of I. Bronze Tablet 1989" Retrieved March 27, 2020
  11. "University of Chicago Law Review, vol. 58 masthead" Retrieved April 13, 2020
  12. "Warner Bros. acquires Turbine" Retrieved April 13, 2020
  13. "Quick Hit Score NFL" Retrieved April 13, 2020
  14. "Global board games market value 2017-2023". Statista. Retrieved October 27, 2019.
  15. "Management of Avalon Hill Board Game Brand Will Move From Wizards Of The Coast To Hasbro". ICv2. Retrieved January 20, 2021.
  16. "The new version of HeroQuest is a faithful remake of the classic board game". Polygon. Retrieved January 20, 2021.
  17. "Globe 100 CEO" Retrieved April 13, 2020
  18. "Jeff Anderson's EGR bio" Retrieved April 13, 2020
  19. "Jeff Anderson's Crunchbase bio" Retrieved April 13, 2020
  20. "Jeff Anderson's Crunchbase bio" Retrieved April 13, 2020
  21. "Jeff Anderson's Crunchbase bio" Retrieved April 13, 2020
  22. "Ready for more football?" Retrieved April 13, 2020
  23. "Moby Games - Game Developer Credits" Retrieved April 13, 2020
  24. "Moby Games - Game Developer Credits" Retrieved April 13, 2020
  25. "Moby Games - Game Developer Credits" Retrieved April 13, 2020
  26. "Moby Games - Game Developer Credits" Retrieved April 13, 2020
  27. "Moby Games - Game Developer Credits" Retrieved April 13, 2020
  28. "Moby Games - Game Developer Credits" Retrieved April 13, 2020
  29. "Moby Games - Game Developer Credits" Retrieved April 13, 2020
  30. "Moby Games - Game Developer Credits" Retrieved April 13, 2020
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