Jayma Cardoso

Jayma Cardoso is a Brazilian-born businesswoman in New York City. Working with various partners she has created high-profile nightlife establishments in New York, including CAIN, GoldBar, Lavo, and the Surf Lodge.[1][2][3][4]

Early life

Cardoso was born and raised in Curitiba, Brazil,[5] and she and her mother relocated to Newark shortly after her father died when she was 17 years old. At age 19, she moved to Manhattan and enrolled at Fordham University.[6][7]

To afford her college tuition, Cardoso worked as a hostess in a restaurant in SoHo, eventually becoming a cocktail waitress at Lotus, a nightclub in the meatpacking district. There, she met Jamie Mulholland, a bartender from South Africa, and they agreed to work together to start their own venture.[6]

Career

Cardoso and Mulholland secured financial investments through their connections in the nightlife circuit, and they opened CAIN, a safari-themed club in Chelsea.[6][8]

CAIN was a success, and a few years later this was followed by GoldBar, an exclusive high-end gilded bar in NoLIta.[6][8] Cardoso is also a partner in Lavo New York, an Italian restaurant and nightclub in the Upper East Side.[2][8][9][10]

With two partners, Cardoso renovated a Montauk motel and opened the Surf Lodge in 2008. As the venue's attendance grew, it began disrupting the nearby residential community,[11] racking up more than 900 zoning and other violations, and was nearly forced to close. In a move orchestrated by Cardoso, the Lodge was sold to a company run by tech investor Michael Walrath, just before it reopened for the 2012 summer season, while Cardoso remains a partner. She has plans to open more pop-up locations in New York and California.[12][13]

Cardoso also opened a pop-up location in Park City, Utah, for the 2014 Sundance Film Festival, called the Snow Lodge.[14][15] In 2015, Cardoso opened a pop-up location in Sydney, Australia for the 2016 new year.[16]

References
  1. "Lavo New York's Jayma Cardoso". Eater NY. 2011-03-13. Retrieved 2016-05-18.
  2. Chang, Bee-Shyuan (2011-08-19). "Beach-Ready, Even in Rain". The New York Times. ISSN 0362-4331. Retrieved 2016-05-18.
  3. Rosenblum, Constance (2010-11-05). "The Sanctuary of the 400 Shoes". The New York Times. ISSN 0362-4331. Retrieved 2016-05-18.
  4. "How the Owner of The Surf Lodge Created Her Cool Montauk Beach House". hamptons-magazine.com. Retrieved 2016-05-18.
  5. "Haute Secrets: Nightclub Owner Jayma Cardoso". Haute Living. 2013-02-28. Retrieved 2016-05-18.
  6. Studeman, Kristin Tice (2013-06-25). "Keeping a Steady Hand on a Montauk Club". The New York Times. ISSN 0362-4331. Retrieved 2016-05-18.
  7. Burcz, Chelsea (31 August 2011). "10 Questions With: Surf Lodge And GoldBar Owner Jayma Cardoso". 10 Questions with Surf Lodge and GoldBar Owner Jayma Cardoso. Retrieved 2016-05-18.
  8. Lombardi, Jasmine (2011-02-17). "Meet Avenue's February Cover Girl: Jayma Cardoso". Avenue Magazine. Retrieved 2016-05-18.
  9. "Lavo's Lounge Leader". gotham-magazine.com. GreenGale Publishing. 14 February 2011. Retrieved 2016-05-18.
  10. Evans, Sean (14 April 2011). "LAVO New York's Brunch Party Boosts Off-Peak Bottom Line". Nightclub.com. Questex LLC. Retrieved 2016-05-18.
  11. Euler, Laura (2015-07-15). "Jayma Cardoso of the Surf Lodge Responds to Montauk Residents' Concerns". Curbed Hamptons. Retrieved 2016-05-18.
  12. Earle-Levine, Julie (2014-11-30). "First Surf Lodge Cafe to be unveiled in Miami". New York Post. Retrieved 2016-05-18.
  13. "The Daily Davis: The Surf Lodge's Basel Beauties". Daily Front Row. 2014-12-08. Retrieved 2016-05-18.
  14. McKenzie, Lesley (2014-01-21). "From Montauk to the Mountains". DuJour. DuJour Media. Retrieved 2016-05-18.
  15. "INTERVIEW Magazine, The Surf Lodge, & Eveleigh Host The Snow Lodge at The Sundance Film Festival". Interview Magazine. Retrieved 2016-05-18.
  16. Frank, Julia (2015-12-15). "Read this now to learn how to throw the best summer party yet". Vogue.com.au. NewsLifeMedia. Retrieved 2016-05-18.
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