Jayantilal Gada

Jayantilal Gada is an Indian film producer and distributor. He ventured into film production under his production company, Popular Entertainment Network (PEN) India Ltd.

Jayantilal Gada
Born (1962-03-31) 31 March 1962
Lakadia, Gujarat, India
NationalityIndia
OccupationProducer

He is known for producing the 2013 Hindi-language film Mahabharat, which won Best Animation Film at the 3rd Fiji Film Festival.[1]

He founded PEN India (full name, Popular Entertainment Network India and also sometimes written as Pen) in 1987; today the company produces and presents Bollywood films. Gada retired in 2014 at the age of 52.[2] His son is the film and TV producer Dhaval Gada and was announced as his successor at PEN on 3 November 2014. However, Jayantilal Gada resumed office from 1 April 2016.[3]

Gada launched a new Television Channel named WOW (Channel). WOW’s content is mainly full of various Bollywood Songs, old and classic Bollywood movies to new Hindi movies, Gujarati movies etc along with South Indian (Hindi dubbed) movies, TV series such as Mahabharat etc.[4][5][6][7][8]

Early life and career
(Left-Right)Dhaval Gada, Ravi Kishan, Shahrukh Khan and Jayantilal Gada.

Jayantilal Gada is a Kutchi Vagad born in Lakadia, Gujarat. He studied till 10th in Gurukul High School, Ghatkopar. He began working in his father's small grocery store, also taking courses in radio repairing and photography.[2]

Gada started a small video library in a section of his father's store, buying video cassettes from producers for distribution. This sideline grew as he first began hiring out video cassette players, then began filming weddings on video. Later, he moved into wholesaling videos. Popular Video Cassette Library was restructured and renamed PEN in 1992. After financial problems, Gada began moving into acquiring the copyright to films – at this stage he was aged 25.[2]


Move into presentation and production

In 2004, Gada acquired the rights to supply Hindi-language feature films to public service broadcaster Doordarshan, beginning with the film Yeh Mera India. He convinced Doordarshan to show the remastered and extended version of the classic action-adventure Sholay, which had record viewing figures despite its long running time.[2][9] Gada also gained the rights to screen films on Zee.[10]

The Bollywood film Kahaani was produced by Gada and his nephew Kushal Gada.[11] In 2013, he produced the 3D animation film Mahabharat, in which Amitabh Bachchan, Ajay Devgan and Vidya Balan voiced characters.[12] It made the highest box office returns of all animated films produced in India.[13] It was awarded Best Animation Film At the 3rd Fiji Film Festival.[1] PEN also produced the 2014 film Entertainment, starring Akshay Kumar.[14]

Today Pen acquires worldwide rights to Hindi films and supplies them to networks such as Zee, Sony, Sahara One and Star network.[15][16]

Filmography

The following is a list of notable films in which Gada's Pen India Ltd has been involved:

Year Film His Role
2008 Yeh Mera India
2010 Kaalo Presenter
2011 Chatur Singh Two Star
2012 Kahaani Co-producer
2013 Issaq
2013 Mahabharat
2013 Singh Saab The Great
2014 Lakshmi
2014 Sholay#3D re-release
2014 Rang Rasiya[17]
2014 Entertainment
2014 Ekkees Toppon Ki Salaami
2015 P Se PM Tak
2016 Mastizaade
2016 Do Lafzon Ki Kahani
2016 Shivaay
2018 Helicopter Eela

References
  1. a, Suva (29 July 2014). "Indian Entries Win Awards At the 3rd Fiji Film Festiva". indianhighcommissionfiji.org. Retrieved 8 April 2015.
  2. Priya, Gupta (30 November 2014). "Dr Jayantilal Gada: I feel proud that today I am making films with the same stars whose video cassettes I sold at one time". timesofindia.indiatimes.com. Retrieved 25 April 2015.
  3. Chandra, Vaishali (23 April 2015). "Dhaval Gada Of PEN India : I'll Keep My Father Dr Jayantilal Gada's Head Held High With Pride". Koimoi.com. Retrieved 12 June 2015.
  4. https://www.televisionpost.com/jayantilal-gadas-pen-india-plans-to-launch-svod-service
  5. https://www.televisionpost.com/jayantilal-gadas-pen-india-to-launch-four-channels-in-april-2018/
  6. https://timesofindia.indiatimes.com/tv/news/hindi/a-new-tv-channel-that-will-wow-viewers/articleshow/65055561.cms
  7. http://bollyy.com/jayantilal-gadas-pen-india-launched-new-channel-wow/
  8. http://tennews.in/pen-expands-its-digital-presence-launches-new-channel-wow-in-delhi/
  9. Parmar, Beena (2 January 2014). "Sholay returns, after 38 years, in 3D". thehindubusinessline.com. Retrieved 8 April 2015.
  10. Raghavendra, Nandini (14 December 2011). "Shah Rukh Khan's Don 2: Zee Entertainment bags satellite rights for Rs 37 crore". economictimes.indiatimes.com. Retrieved 8 April 2015.
  11. "Jayantilal Gada's MAHABHARAT". bollywoodtrade.com. Bollywood Trade Editorial. 14 December 2013. Retrieved 8 April 2015.
  12. MANIAR, PARAG (22 August 2013). "Ajay Devgn-Vidya Balan dub for an animated film". timesofindia.indiatimes.com. Retrieved 8 April 2015.
  13. "Animated 'Mahabharat' sets a new record". animation-boss.com. 13 January 2013. Retrieved 8 April 2013.
  14. Rajesh Kumar, Singh (20 May 2014). "It's Entertainment: Dogs in films that we have loved". bollywoodtrade.com. Retrieved 8 April 2015.
  15. Shah, Kunal. "I never buy a film which is like a one time watch". businesstoday.intoday.in. Retrieved 8 April 2015.
  16. Shashidhar, Ajita (17 April 2014). "Broadcasters to go slow on movie acquisitions". businesstoday.intoday.in. Retrieved 8 April 2015.
  17. Eepsita, Guha (21 August 2014). "Rang Rasiya's title song launches today". timesofindia.indiatimes.com. Retrieved 8 April 2015.
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