It's Only Love (Matt Cardle song)

"It's Only Love" is a song by British singer-songwriter Matt Cardle, released as the lead single from his second studio album, The Fire, on 29 October 2012. It was written by Matt Cardle and Paul Statham and produced by Matt Cardle. The song peaked at number 175 on the UK Singles Chart.

"It's Only Love"
Single by Matt Cardle
from the album The Fire
Released29 October 2012
Recorded2012
GenreIndie Pop
Length3:13
LabelSo What Recordings
Songwriter(s)Matt Cardle, Paul Statham
Producer(s)Matt Cardle
Matt Cardle singles chronology
"Amazing"
(2012)		 "It's Only Love"
(2012)		 "Anyone Else"
(2012)

Background

Discussing the song, Cardle said: "When I started writing the track with Paul, we immediately started to feel a bit of an '80s vibe, so we just ran with it! Big vocals, big drums… it was great fun to write."[1] Explaining the lyrical content, Cardle says the song is about not leaning too heavily on the ideals of romance, "I fell in love and it didn't quite work out and how I was feeling at the time that's how I was putting it across in the song, that sometimes it's not the be all and end all."[2]

A music video to accompany the release of "It's Only Love" was first released onto YouTube on 3 October 2012, at a total length of three minutes and ten seconds. The video was filmed in Palmdale, California. It features Cardle walking along a long stretch of road, being followed by people who have just been dumped by their partners.[3] Cardle came up with the concept on his way home from a gig, drawing some inspiration from one of his favourite films, Forrest Gump, for the scene involving a group of people walking down an empty highway.[4]

Promotion

Cardle performed the song acoustically on various radio shows ahead of the album release[5][6] and on STV. He performed it with a live band on This Morning on 29 October 2012.

Tracklist

The Remixes - EP

  1. "It's Only Love" (Radio Edit) -3:11
  2. "It's Only Love" (7th Heaven Radio Edit) - 3:46
  3. "It's Only Love" (7th Heaven Club Mix) - 7:49
  4. "It's Only Love" (Super Stylers Remix) - 6:45

Chart performance

The song peaked at number 175 on the UK Singles Chart, due to little promotion and very little radio airplay.

Weekly charts
Chart (2012) Peak
position
UK Singles (The Official Charts Company)[7] 175

Release history
Country Release date Format Label
United Kingdom 29 October 2012 Digital download So What Recordings

References
  1. Matt Cardle debuts new single 'It's Only Love' – listen. Digital Spy
  2. Matt Cardle Interview. YouTube. youtube.com/
  3. Matt Cardle - It's Only Love. YouTube. youtube.com/
  4. Exclusive: Matt Cardle teases 'Forrest Gump'-inspired music video, 20-09-2012. Digital Spy
  5. Matt Cardle It's Only Love acoustic on Today FM - 24.9.12. YouTube
  6. It's Only Love - Matt Cardle, BBC Radio Scotland - MacAulay and Co, 05-10-2012. YouTube
  7. "New Chart Entries > November 10, 2012". Zobbel.de. 10 November 2012.
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