It's About Time (Lillix song)

"It's About Time" is a single by Canadian pop rock band Lillix. It was written by band members Louise Burns, Lacey-Lee Brass, and Tasha-Ray Evin along with the Matrix, who also produced the song. A limited-edition CD was released to promote the single, but otherwise, it was the song's only release in physical form.[3]

"It's About Time"
Single by Lillix
from the album Falling Uphill
ReleasedMarch 2003 (2003-03)
Genre
Length3:42
LabelMaverick
Songwriter(s)
Producer(s)The Matrix
Lillix singles chronology
"It's About Time"
(2003)		 "What I Like About You"
(2003)
Music video
"It's About Time" on YouTube

"It's About Time" was released as the band's debut single in March 2003 and became a moderate radio hit in the United States in mid-2003, peaking at number 33 on the Billboard Mainstream Top 40 in June and reaching number 32 on the Radio & Records CHR/Pop Top 50 in May. The music video, which features the band playing the song and having fun together, peaked at number seven on Canada's MuchMusic Countdown.[4]

Critical reception

Billboard reviewer Chuck Taylor described the track's style as similar to the music of Canadian rock singer Avril Lavigne, whom the Matrix had also produced songs for. He called the song a "super-catchy pop melody wrapped in a slightly edgy grit-and-grimace rock package.[2] Brian Boone of Popdose said of the song, "Okay, so maybe it's not great. But it’s good," and compared "It's About Time" to a hypothetical rejected track from Liz Phair's 2003 eponymous studio album, which the Matrix produced as well. He went on to say, "at least it was young people playing their own instruments, and not just dancing around to bad choreography."[5]

Music video

The song's music video takes place in four main locations. During the introduction and chorus, the band performs "It's About Time" with their instruments in a dimly lit room. For the first verse, bassist Louise Burns walks down the sidewalk with a kid holding a boombox, then the scene switches to the band playing basketball with a group of boys, ending with drummer Kim Urhahn walking out of a door. The second verse shows the band hanging out on a couch. Afterwards, guitarist Tasha-Ray Evin gets up and leaves. During the final verse, the band is in a restaurant, with Burns playing an arcade game and keyboardist Lacey-Lee Brass playing a song on the jukebox. The final chorus and outro displays Lillix singing the song together on the couch and in front of a graffiti-covered wall.

Charts
Chart (2003) Peak
position
US CHR/Pop Top 50 (Radio & Records)[6] 32
US Mainstream Top 40 (Billboard)[7] 33

References
  1. Ike D. (May 16, 2003). "On the Record" (PDF). Radio & Records. No. 1504. Fayetteville, Arkansas. p. 34. Retrieved September 8, 2020.
  2. Taylor, Chuck (March 22, 2003). "Reviews & Previews: Singles – New & Noteworthy" (PDF). Billboard. Vol. 115 no. 12. p. 53. Retrieved September 8, 2020.
  3. CD Single Promo (Liner notes). Lillix. Maverick. 2003. PRO-CD-101042.CS1 maint: others (link)
  4. Kowal, Barry (November 28, 2016). "MuchMusic (Canada) Weekly Singles Charts for 2003". Retrieved September 8, 2020.
  5. Boone, Brian (October 12, 2011). "Greatest Un-Hits: Lillix's "It's About Time" (2003)". Popdose. Retrieved September 8, 2020.
  6. "R&R CHR/Pop Top 50" (PDF). Radio & Records. No. 1506. May 30, 2003. p. 28. Retrieved September 8, 2020.
  7. "Lillix Chart History (Pop Songs)". Billboard. Retrieved September 8, 2020.
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