Isolezwe

Isolezwe is a Zulu-language newspaper launched in 2002 by Independent News & Media. It is published daily in Durban, South Africa, in the tabloid format. Editor Thulani Mbathi describes their target market as "the modernising Zulu ... [s]omeone who may go back home to the rural areas to slaughter a cow to amadlozi [the ancestors], but is as equally comfortable taking his family out for dinner and a movie in a shopping mall".[1][2]

Isolezwe
TypeDaily newspaper
FormatTabloid
Owner(s)Independent News and Media SA
Founded2002
LanguageZulu
Websitewww.iol.co.za/isolezwe

History

In June 2004, Isolezwe launched their online edition; their fellow Independent News & Media publications described it as the first Zulu-language news website.[3][4] In the five years after its founding, it performed much better than Independent's English-language South African dailies, growing from a circulation of under 30,000 to more than 95,000, according to Audit Bureau of Circulations figures.[1] Much of their circulation consists of single-copy sales rather than subscriptions. It continued its strong performance in the first quarter of 2010, with a 34% increase in circulation to 104,481, as compared to industry-wide 2.3% drop in sales. Circulation for their Sunday edition, Isolezwe ngeSonto, also reached 71,219. Paper insiders disagreed on the reasons for the growth; editor-in-chief Mbathi credited human-interest stories and local news, while joint managing director Brian Porter mentioned editorial content and sports as "vital ingredients".[5]

Language

Isozwele is known for using a more urban form of Zulu, in contrast to its competitor Ilanga, which describes itself as using a "purer form" of the language.

Distribution areas
Distribution[6]
2008 2013
Eastern Cape Y
Free State Y Y
Gauteng Y Y
Kwa-Zulu Natal Y Y
Limpopo
Mpumalanga Y Y
North West Y
Northern Cape
Western Cape

Distribution figures
Circulation[7]
Net Sales
Oct - Dec 2015 99 500[8]
Jun - Aug 2015 104 510[8]
Jan - Mar 2015 110 155[9]
Jan - Mar 2014 119 846[9]
Oct - Dec 2012 106 858
Jul - Sep 2012 107 628
Apr - Jun 2012 113 786
Jan - Mar 2012 117 266

Readership figures
Estimated Readership[10][11]
AIR
Jan – Dec 2012 943 000
Jul 2011 – Jun 2012 867 000

See also

References
  1. Tolsi, Niren (28 May 2007), "The all new Zulu", Mail and Guardian, retrieved 3 June 2010
  2. "Media Update (Isolezwe conquers the streets)". Retrieved 24 June 2013.
  3. "Zulu goes online with Isolezwe website", Independent Online, 21 June 2004, retrieved 3 June 2010
  4. Khan, Farook (30 June 2004), "Isolezwe launches into cyberspace", The Mercury, retrieved 3 June 2010
  5. "Zulu papers lead SA sales", Times Live, 12 July 2010, retrieved 26 August 2010
  6. "Isolezwe Website". Retrieved 19 June 2013.
  7. Audit Bureau of Circulations (S.A)
  8. "ABC Q4 Presentation". Audit Bureau of Circulations. Retrieved 29 March 2016.
  9. http://www.marklives.com/2015/05/abc-analysis-q1-2015-the-biggest-circulating-newspapers-in-south-africa/?category=media
  10. SAARF AMPS (Previous Presentations)
  11. SAARF AMPS (Industry Presentations)
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