Indane (LPG)

Indane,[3][4] is a Liquefied Petroleum Gas (LPG) brand developed and owned by Indian Oil Corporation in India. It is the world's second largest LPG marketer.[5] The brand was conceived in 1964 to bring modern cooking to Indian kitchens. The first Indane LPG connection was released on 22 October 1965 at Kolkata. Indane serves more than 130 million families through a network of 12500 distributors. 27% of its customers reside in semi-urban or rural markets and every second LPG cooking gas connection in India is that of Indane. The sales network is backed by 47 Indane Area Offices. The brand has been awarded the title of "Superbrand" by Superbrand India.[6]

Indane
Product typeLiquefied Petroleum Gas (LPG)[1]
OwnerIndian Oil Corporation[2]
CountryIndia
Introduced1965
MarketsIndia
TaglineSafe. Reliable. Convenient.
WebsiteIndane Website

History

The marketing operations for LPG commenced in India in 1955 at Mumbai, under the Burmah Shell Oil Company. It was not until Indian Oil took charge that it actually became a flourishing and recognizable industry. Brand Indane was conceived in 1964 and had very modest beginnings. The first Indane LPG connection was released on 22 October 1965 at Kolkata. Indane began operations in October 1965, with two dealerships in Kolkata and Patna, and a consumer base of around 2,000.[7] At that time the concept of a cooking gas was new to the customers and they were apprehensive of keeping a gas cylinder in their kitchens, perceiving it as unsafe and a potential hazard.[8]

More than 50 years later, Indane now has a customer base of more than 98 million and its distribution network delivers more than 2 million LPG cylinders in a day.[9]

Products

The main product of Indane is packed Liquefied petroleum gas (LPG) cylinders. It also provides LPG through Reticulated Piped Gas System which directly pipe Indane LPG into the kitchens of modern urban customers. Through its Indane LPG distributors, Indian Oil markets several home aids and conveniences. These include electric exhaust chimneys, non-stick kitchen cookware, pressure cookers, pressure pans, oven-proof crockery, cotton aprons, gas detection alarms, prefabricated modular kitchen cabinets, Nestle ready-to-cook items, microwave and multi-wave ovens, fire extinguishers, direct-to-home receivers for free-to-air channels, FMCG items, water purifiers, LPG industrial burners and auto LPG kits.[10]

Plants and Distribution Network

Bulk LPG is packed in LPG cylinders in bottling plants. IOCL currently has 91 bottling plants in the country to do such bottling. In a bottling plant, bulk LPG is received from the sources through pipelines, by road or by rail. This is then stored in the vessels and then filled in cylinders using sophisticated filling machines called Carousals.[11] The world’s highest LPG bottling plant – situated 3500 metres above sea level – is the Indane plant at Leh.[12]

Indane has a network of more than 9100 distributors across India with presence in more than 6,250 towns.[13] The sales network is backed by 45 Indane Area Offices.

Vision
  • Increase in penetration of LPG to all remote and uncovered parts of the country with a view to achieve 75% coverage of the population from the present 50%. This is envisaged through Rajiv Gandhi Gramin LPG Vitaran, a small format LPG distributorship and community kitchens.
  • Better affordability of LPG connection for customers by providing access subsidization towards security deposit of cylinder and regulator.
  • Enhancing customer service through services such as SMS/IVRS booking, Toll Free Feedback System, Preferred Time Delivery and Portability of connections and products such as multi-function Pressure Regulators, and High Fuel efficient Gas Stoves.
  • Control diversion with the help of Anti Pilfer Device.[14]

See also

References
  1. "Man detained for stealing truck carrying LPG cylinders - Times of India". The Times of India. Retrieved 15 September 2017.
  2. "Indian Oil Corporation launches 450-kg jumbo cylinder in Coimbatore". The Indian Express. 3 July 2017. Retrieved 15 September 2017.
  3. "Watch: Multiple gas cylinder explosions on Rishikesh-Badrinath highway". Retrieved 15 September 2017.
  4. "Consumers end up paying more to avail Rs 5 LPG discount in Hubballi - Times of India". The Times of India. Retrieved 16 September 2017.
  5. Sarkar, Debasis (18 August 2017). "West Bengal, northeast to have IOC's jumbo 450 kg LPG pack this financial year". The Economic Times. Retrieved 16 September 2017.
  6. "Indane: A Superbrand after 50 years that now lights fire in 9 crore kitchens - Times of India". The Times of India. Retrieved 15 September 2017.
  7. "Indane Light 9 Crore Kitchens After 50 Years - Indane Gas". Indane Gas. 19 October 2015. Retrieved 16 September 2017.
  8. Superbrands - Indane
  9. "IOC launches 450-kg jumbo LPG cylinder in Coimbatore". 3 July 2017. Retrieved 16 September 2017.
  10. "Indane Online : Online Gas Booking and Services". indane.co.in. Retrieved 16 September 2017.
  11. "Indane Online : Online Gas Booking and Services". indane.co.in. Retrieved 15 September 2017.
  12. www.ETEnergyworld.com. "World LPG body lauds Modi government's cooking gas coverage efforts - ET EnergyWorld". ETEnergyworld.com. Retrieved 16 September 2017.
  13. IOCL Annual Press Conference - 2016
  14. "Indane Online : Online Gas Booking and Services". indane.co.in. Retrieved 15 September 2017.
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