If They Only Knew (song)

"If They Only Knew" is a song by Australian singer songwriter, Alfie Arcuri. It was released digitally in May 2017, as the lead single from his forthcoming second studio album.

"If They Only Knew"
Single by Alfie Arcuri
Released19 May 2017 (2017-05-19)
Recorded2017
GenrePop
Length3:44
LabelUniversal Music Australia
Alfie Arcuri singles chronology
"Cruel"
(2016)		 "If They Only Knew"
(2017)		 "Love is Love"
(2017)
Music video
"If They Only Knew" on YouTube

Background and release

In 2016, Arcuri won the fifth season of The Voice (Australia) and released a studio album of covers performed on the show shortly after. The album, titled Zenith peaked at number 5 on the ARIA Charts.

Since then, Arcuri has been writing material. In an interview with auspOp, Arcuri explained “I never intended "If They Only Knew" to be a single, but it ended up affecting me the most. When you feel heartbreak for the very first time, it’s the most extreme emotion, other than being in love. I can’t explain how it makes me feel that I’ve written it and hopefully people will connect to it the way I have.” [1]

The song is a love story from a previous relationship, whereby Arcuri’s ex-partner’s parents didn’t know he was gay. “I fell in love with this guy and it was instant love”. Arcuri explained “We were together for a couple of years and half way through the relationship he came out. The song is almost like a diary entry for me telling his parents how innocent our love and relationship was because to them I was like the devil who turned their son gay. It wasn’t like that at all though, it was a beautiful love.” [2]

Arcuri performed the song live on The Voice (Australia) on 25 June 2017.[3]

Music video

The music video for "If They Only Knew" was released on 30 June. Arcuri told auspOp; “Acceptance is something that we all struggle with. For some young people that challenge involves discovering their identity and their sexuality. Being gay myself, I struggled to accept my sexuality for quite sometime.” Adding, “I worked with a team of people and together we have shot a short film for "If They Only Knew" exploring some of the challenges that young LGBTQ people face. I believe that by sharing our stories we can inspire empathy and help support anyone going through that struggle. Love is Love.” [4]

Charts
Chart (2016) Peak
position
Australian (ARIA Charts)[5] 96

Release history
Country Date Format Edition Label
Australia 19 May 2017 [6] Digital download Standard Universal Music Australia
Australia 23 June 2017 [7] Digital download Stripped back Universal Music Australia

References
  1. "IF YOU ONLY KNEW ALFIE ARCURI". auspOp. 23 June 2017. Retrieved 30 June 2017.
  2. "Alfie Arcuri nervous to perform new song, 'If They Only Knew': 'I didn't intend to release it'". Daily Telegraph. 25 June 2017. Retrieved 30 June 2017.
  3. "Live: Alfie Arcuri - 'If They Only Knew'". 9Now. 25 June 2017. Retrieved 30 June 2017.
  4. "ALFIE ARCURI DROPS 'IF THEY ONLY KNEW' VIDEO". auspOp. 30 June 2017. Retrieved 30 June 2017.
  5. "ARIA Chart Watch #427". auspOp. 1 July 2017. Retrieved 1 July 2017.
  6. "If They Only Knew - single". iTunes Australia. Retrieved 30 June 2017.
  7. "If They Only Knew (stripped back version) - single". iTunes Australia. Retrieved 21 November 2017.
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