Hop House 13

Hop House 13 is an Irish lager, produced by Diageo (owners of Guinness).[1]

Hop House 13
TypeLager
ManufacturerThe Brewers Project
DistributorDiageo
Country of originIreland
Introduced2015
Alcohol by volume4.6%
Proof (US)10
ColourGolden amber
FlavourApricot and peach

Background

Hop House 13 is brewed by the Brewers Project, which also manufactures Guinness Dublin Porter, Guinness West Indies Porter and Guinness Golden Ale.[2] The beer is named after a hop store building at St James Gate that existed in the early 20th century.[3] It was influenced by the craft beer industry which had become successful.[2]

Flavour

Hop House 13 is a double-hopped lager brewed with barley, Guinness yeast, Australian Galaxy and Topaz hops, and American Mosaic hops.[1][4]

It is described as having a fruity aroma including tastes of apricot and peach, having a full-flavoured taste that is crisp and hoppy without being bitter. It has a golden amber colour with an ivory white head. Hop House 13 is 4.1% alcohol by volume, though it can be 5% in certain markets. In the United Kingdom, it has just been downgraded to 4.6% ABV from 5% ABV.[5][1]

Distribution
Hop House 13 bottle cap

Hop House 13 was first produced in Ireland in 2015.[1] It was launched with an interactive experience show which included a tour of the brewery and tasting workshops. It was a success, and the beer was ordered by numerous publicans immediately after launch.[6] Hop House 13 was subsequently exported to the UK,[1] and then worldwide.[7][8] A year after being announced, it was available in 1,000 pubs and other licensed premises in the UK, as well as off-trade bottles being shipped in supermarkets.[9] The beer was heavily promoted with a multi-million pound advertising campaign in 2016, including adverts on YouTube and other social media websites.[2][10]

Partly as a result of strong sales of Hop House 13, sales of Guinness products in Europe increased by 2%.[11][12] In 2019, Diageo announced the beer would be sold in South Korea.[4]

References
  1. "Guinness to roll out new lager after success in Ireland". Bar Magazine. 27 October 2015. Retrieved 20 May 2019.
  2. "Diageo brews up 7-figure campaign for Guinness craft lager Hop House 13". The Drum. 19 April 2016. Retrieved 20 May 2019.
  3. "Diageo launches Hop House 13 Lager". Morning Advertiser. 19 October 2015. Retrieved 20 May 2019.
  4. "Diageo Korea introduces Hop House 13 lager". Korean Times. 11 January 2019. Retrieved 20 May 2019.
  5. "Hope House 13 Lager". Difford's Guide. Retrieved 20 May 2019.
  6. "Hop House 13 launch". verve.ie. Retrieved 20 May 2019.
  7. "Product Launch - Diageo's Hop House 13 Lager". Just Drinks. 10 February 2015. Retrieved 20 May 2019.
  8. "Diageo takes Hop House 13 to Asia". Just Drinks. 16 January 2019. Retrieved 20 May 2019.
  9. "Guinness launches new campaign for Hop House 13". Talking Retail. 20 April 2016. Retrieved 20 May 2019.
  10. "Hope House 13 in pubs". Morning Advertiser. 19 April 2016. Retrieved 21 May 2019.
  11. "Guinness plans to be the most popular beer in the world". The Drum. 17 March 2017. Retrieved 20 May 2019.
  12. "Guinness, Hop House 13 and Tanqueray gin are pumping up Diageo's sales". Fora. 26 July 2018. Retrieved 20 May 2019.
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