Holden Outerwear

Holden Outerwear is a clothing manufacturer and brand that sells performance outerwear, such as jackets and pants. Based in Venice Beach, California, Holden was founded by snowboarder Mikey LeBlanc and designer Scott Zergebel.

Holden, LLC
TypePrivate
IndustryFashion and Snowboarding
Founded2002
HeadquartersVenice Beach, California
ProductsOuterwear and Streetwear
Websitewww.holdenouterwear.com

History

Holden was launched in 2002 by LeBlanc and Zergebel under the wings of Earth Products, a subsidiary of K2 Sports and the larger Jarden Corporation. In 2007, Holden severed ties with Earth Products and became an independent company.[1] At this time, LeBlanc and Zergebel moved the corporate office from southern California to Portland, Oregon and significantly increased the size of the company from 3 to 8 employees. In 2007, Holden was distributed in 150 stores in North America and 15 countries worldwide.[2]

In 2012, Holden moved its headquarters back to California in an effort to move from a snow-sports brand to an all-seasons brand. Currently, Holden is headquartered in Venice Beach, California.[3][4]

Holden has also become widely known for its annual sales website and receives accolades for its use of video and interactive design. In 2010 Holden, with the help of Wilderness Design, won the Excellence Award for the Portland, OR-based Rosie Awards despite not being based in Portland.[5]

Collection

Holden uses eco-friendly fabrics in its technical jackets. In 2006, Holden won an award from the Worth Global Style Network for its development of a fabric made of hemp and recycled plastic bottles that is both waterproof and breathable.[6] Holden also partners with Schoeller Technologies to use their patented eco-friendly C change fabrics. Their fabric won the 2006 Frost & Sullivan Award for Product Innovation of the Year.[7]

Team riders

Holden supports a number of team riders.

  • Frederik Kalbermatten
  • Gus Engle
  • Gray Thompson
  • Mikey LeBlanc
  • Brendan Gerard
  • Chad Otterstrom
  • Cale Zima
  • Shay Lee
  • Russ Winfield

Videos

In 2009, LeBlanc and Holden team rider Darrell Mathes along with others, founded the video production company Videograss.[8] The debut film, also titled Videograss, features the riding of the Holden team. The second video, titled Bon Voyage,[9] was released in Fall of 2010. Holden co-owner and professional snowboarder Mikey LeBlanc won the Stand-Out of the Year Award from Transworld Snowboarding for his part in Bon Voyage. Prior to Videograss, LeBlanc owned the now defunct Kidsknow productions.[10] The two films released under Kidsknow, Burning Bridges and Love/Hate were inherently tied to the Holden team. Love/Hate featured female rider Priscilla Levac, who won best female snowboarder of the year in 2005.[11]

References
  1. Moody, Robin J. (March 2, 2008). "Pipe dreams in Portland". Portland Business Journal. Retrieved November 21, 2018.
  2. Hunsberger, Brent (February 27, 2008). "Holden Outerwear moving all operations to Portland". Oregon Live. Retrieved November 21, 2018.
  3. Siemers, Erik (May 2, 2012). "Holden Outerwear moving back to California". Portland Business Journal. Retrieved November 21, 2018.
  4. Brettman, Allan (May 2, 2012). "Holden Outerwear exits Portland in search of new markets, lower expenses". Oregon Live. Retrieved November 21, 2018.
  5. http://www.roseys2010.com/h1011-consumer-website Archived 2010-11-27 at the Wayback Machine
  6. http://www.portlandtribune.com/features/story_2nd.php?story_id=121097455300434100
  7. http://www.prnewswire.co.uk/cgi/news/release?id=186515 Archived 2011-06-08 at the Wayback Machine
  8. http://espn.go.com/action/snowboarding/blog/_/post/4830440 Archived 2010-01-29 at the Wayback Machine
  9. "Videograss Bon Voyage Teaser Snowboarding Video". Transworld Snowboarding. June 29, 2010. Retrieved November 21, 2018.
  10. http://www.snowboardcanada.com/Blogs/post/44/One-Hand-Clapping-Videograss-Reviewed Archived 2011-07-16 at the Wayback Machine
  11. http://expn.go.com/expn/athletes/bio?id=3842 Archived 2009-01-06 at the Wayback Machine
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