Guide to Iceland

Guide to Iceland is a travel website and online platform for tourism in Iceland, founded in 2012.

Guide to Iceland ehf.
TypePrivate
IndustryTravel, tourism
Founded2012
HeadquartersSkólavörðustígur 11,
Reykjavík
,
Iceland
Area served
Iceland
Number of employees
49 (2017)
SubsidiariesTravelshift
Websiteguidetoiceland.is

History

Guide to Iceland was founded in 2012.[1] The founders wanted to create a central marketplace for tourism in Iceland, where travelers could find reliable travel information and purchase services directly from local suppliers. The website was started in January 2013[2] and the online platform was officially launched in 2014.[3]

The company's total revenue in 2015 amounted to ISK 1.1 billion. By 2016, there were more than 500 companies using the platform.[3]

In January 2017, the City of Reykjavík chose Guide to Iceland as its official tourism partner. The award coincided with the relocation of Reykjavik's main Tourist Information Center to Reykjavík City Hall, where it is now operated by Guide to Iceland.[4]

Services

Guide to Iceland is an online marketplace for tourism companies in Iceland.[3] It curates and quality checks Icelandic service providers and acts as a guarantee to travelers that they receive the services they book.[2][1] It offers services in nine languages and its website contains numerous travel articles about the nature and culture of Iceland.[1]

Awards

For its fast growth, Guide to Iceland took third place among 500 companies from 18 countries at Deloitte's 2017 Technology Fast 500 Europe, Middle East & Africa event.[5] In the same year, it took first place at Deloitte's Icelandic Technology Fast 50 event.[1]

The company was chosen as Iceland's fastest growing entrepreneur at the 2016 Nordic Startup Awards.[6][3]

References
  1. "Technology Fast 50". Deloitte. 2017.
  2. "Markaðstorg ferðalanga". Morgunblaðið (in Icelandic). 23 February 2014.
  3. "Valin hraðast vaxandi frumkvöðullinn". Viðskiptablaðið (in Icelandic). 4 May 2016.
  4. "Nýr samstarfsaðili í Upplýsingamiðstöð ferðamanna í Reykjavík". Reykjavík (official site) (in Icelandic). 5 December 2016.
  5. "Technology Fast 500™ Europe, Middle East & Africa (EMEA)". Deloitte. 2017.
  6. "Season 2016". Nordic Startup Awards. 2016.
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