Good Hair Day

Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[2][3] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow and Jennifer Aniston.[4][5]

Good Hair Day
TypePrivately held
IndustryHair styling
FoundedJanuary 2001
FounderMartin Penny, Gary Douglas and Robert Powls
HeadquartersBridgewater Place, Leeds, United Kingdom
Revenue £50,360,000 (2006)
£9,600,000 (2006)
ParentCoty, Inc.
Websiteghdhair.com

History

Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in January 2001.[6][7] The three collaborated to buy the rights to a hair straightening iron from an inventor in South Korea.[8] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[9][10] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[8]

In May 2004, ghd entered the market in North America, bringing its total worldwide sales generating £37 million in revenue.[11] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in July 2006.[6] It was sold eleven months later to Montagu Private Equity for £160 million.[12] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[13]

By March 2013, the company had sales of over £150 million, more than doubling since 2007, selling over two million styling irons through 50,000 salons worldwide.[3] In October 2016, Coty announced that it would be buying ghd for about £420 million from the private equity firm Lion Capital LLP.[14] The sale was completed on 21 November 2016.[15]

Products

2011 – ghd V Gold Series Styler was launched. Available in three sizes (mini, classic & max)

2012 – ghd Air Professional Hairdryer was launched.

In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees Celsius, a temperature ghd claims is the optimum temperature for styling results.[16] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[17]

2014 – ghd Aura Hairdryer and ghd Curve, hair curling range launched.

2015 – ghd Platinum Styler was launched.

2018 - GHD platinum Plus styler

Advertising and sponsorship

ghd launched its first advertising campaign in August 2003, as the sponsor of the British reality television show The Salon.[18] The company has also featured prominently on Australia's Next Top Model.[19] In November 2009, ghd ran a popular series of advertisements titled 'Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[20][21] Singer Katy Perry was named the face of ghd in December 2011.[22][23]

In October 2011, ghd launched the "Scarlet Collection" with Perry as the face of the campaign, and photos shot by renowned photographer David LaChapelle.[24] ghd has partnered with Victoria's Secret for a multi year sponsorship of its annual fashion show.[25] The company is the first ever hair tool sponsor for a Victoria's Secret fashion show.[4]

Endorsements

The brand has attracted endorsements from celebrities, with Victoria Beckham, Madonna, Gwyneth Paltrow, Katy Perry, and Jennifer Aniston being prominent users of ghd products.[5]

Charity

Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[26] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[27] In January 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women's shelter that serves victims of domestic violence and their children, in an event at Sephora.[28]

In 2019, ghd partnered with David Allen, a Chicago based tattoo artist that specialises in covering up the scars left behind by mastectomies. Together, they created a limited edition 'tattooed' pink styler to raise $1 million for breast cancer charities worldwide.

References
  1. "Hair fashion brand ghd opens new Leeds city cente HQ". Yorkshire Evening Post. October 1, 2008.
  2. "ghd's straight to the top". Manufacturing Today. January 31, 2008.
  3. Ebrahimi, Helia. "£300m swoop gives Lion a Good Healthy Dome". Telegraph.
  4. Salapatek, Lauren (October 21, 2013). "ghd Announces Sponsorship of the Victoria's Secret Fashion Show". SalonToday.com.
  5. Quinn, James (2006-03-21). "ghd straightener pink as £55m talks begin". Daily Telegraph. London. Retrieved 2010-07-08.
  6. Quinn, James (March 21, 2006). "Good Healthy Dome for GHD as £55m talks begin". Daily Telegraph.
  7. "ghd: The Story Behind the Brand". Trend Luxury.
  8. "King tong: the man who brought GHD straighteners to Britain". Times Online. March 22, 2008.
  9. Waithe, Tony (January 2, 2012). "A Fantastic Business Model". Sunzu.com.
  10. "History of ghd". ghdcompare.com. August 2, 2012.
  11. "GHD sets sights on U.S." Fashion News.
  12. Quinn, James (July 17, 2007). "Montagu smooths way to Jemella buyout". Daily Telegraph.
  13. Plimmer, Gil (February 10, 2013). "Lion Capital acquires GHD". Financial Times.
  14. https://www.theguardian.com/business/2016/oct/17/coty-gets-good-hair-day-for-420m
  15. "Coty Completes Acquisition of ghd ("Good Healthy Dome")". Coty. 21 November 2016. Retrieved 15 January 2017.
  16. Keats, Amanda. "The ghd eclipse beats other hair straighteners with new design". Yahoo!.
  17. Parkinson, Nikki. "DOES YOUR HAIR NEED THE NEW GHD ECLIPSE STYLER?". Styling You.
  18. "Ghd strikes sponsorship deal with Channel 4". Marketing Week. August 28, 2003.
  19. "The Reason Your Hair Still Waves and Kinks Inappropriately After Using Your ghd . . ". FruityBeauty.com. June 19, 2008.
  20. Golding, Amy. "Ghd launches twisted fairytales ad campaign". Marketing Magazine.
  21. "GHD LAUNCHES 'TWISTED FAIRYTALES'". mcIntyres.
  22. "Katy Perry for ghd Scarlett Collection". Glamour.
  23. Krupnick, Ellie (December 5, 2011). "Katy Perry Poses for Snow White-Themed Ad Campaign". Huffington Post.
  24. Clarke, Cameron. "Katy Perry fronts ghd's Scarlet Collection campaign". The Drum.
  25. Amodio, Jessica (October 17, 2013). "GHD Partners with Victoria's Secret". Women's Wear Daily.
  26. "Corporate Partners: GHD". Breakthrough Breast Cancer. Retrieved 2010-07-08.
  27. "Support Breakthrough Breast Cancer with ghd". Handbag.com. Retrieved 2010-07-08.
  28. Johnson, Amber. "Mama's Night Out at Sephora Redefines a "GHD" (Good Healthy Dome)". Mile High Mamas.
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