Go Fug Yourself

Go Fug Yourself is a comedy blog devoted to fashion gossip.

Creators

The authors and owners of the blog are Jessica Morgan and Heather Cocks, who met when they were working as recappers for the website Television Without Pity, then known as Mighty Big TV.[1] Morgan and Cocks initially created the site as a diversion for themselves and their friends, but it quickly became popular and well known.

Fug Madness

Each March, in an homage to the NCAA "March Madness" Championship, Morgan and Cocks present a tournament featuring those celebrities deemed to have made the worst fashion faux pas in the previous calendar year. Each match-up is presented as a poll in which readers can vote on which celebrity has made "fuglier" fashion choices. The inaugural 2008 tournament was won by Bai Ling, who defeated Victoria Beckham in the final match. Subsequent winners have included Aubrey O'Day (2009), Amber Rose (2010), Taylor Momsen (2011), Vanessa Hudgens (2012), Justin Bieber (2013), Miley Cyrus (2014), Kim Kardashian (2015,2016), Keke Palmer (2017), Bella Thorne (2018), and Rita Ora (2019).

The Fug Awards

Morgan and Cocks co-authored The Fug Awards, which features a number of "honors" offered to the worst offenders in celebrity fashion, along with commentary similar to that found on the site. The book was released on February 6, 2008.

Media

Go Fug Yourself was named one of Entertainment Weekly's 25 favorite entertainment sites in its June 23, 2006 issue. In 2005 it was named one of the 50 Coolest Websites by Time magazine and one of the Top 100 Best Things of the Year by CBC. It was named one of the 50 Most Powerful Blogs by The Guardian in March 2008.[2] It has also been mentioned in Vanity Fair, Elle, Business Week Online, Harper's Bazaar, the Chicago Tribune, and Newsweek, among others.[3] The authors also blogged regularly as "The Fug Girls" in New York,[4] and regularly contribute to Cosmopolitan. The Fug Girls also appeared on Season Three, Episode Five of All on the Line, a Sundance channel series,[5] offering feedback to struggling fashion designer Brooke Rodd.[6]

References
  1. The Fug Girls Interview, Television Without Pity, March 6, 2008. Accessed March 7, 2008.
  2. "The world's 50 most powerful blogs". The Guardian. 2008-03-09. Retrieved 25 October 2015.
  3. http://gofugyourself.typepad.com/presskit/
  4. https://nymag.com/author/the%20fug%20girls
  5. http://www.sundancechannel.com/all-on-the-line/giving
  6. "Archived copy". Archived from the original on 2012-10-14. Retrieved 2012-11-02.CS1 maint: archived copy as title (link)
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