Gert Wiescher

Gert Wiescher (born July 26, 1944 in Braunsbach am Kocher/Germany) is a German graphic artist, type designer and author. He is known for an almost complete re-design of Bodoni classic typefaces, the work of Giambattista Bodoni, the 17th century Italian typographer. His Bodoni Classic typefaces are considered very close to the authentic version.[1] He has also designed many new typefaces.

Portrait of Gert Wiescher

Biography

At 14 years of age, Wiescher went to Paris to study fine art. He financed his stay by doing portraits on the Place du Tertre on Montmartre. In the 60’s Wiescher studied graphic design at the Berlin Academy of Fine Arts. (Since November 2001, Berlin University of the Arts.) He financed his studies by sidewalk painting and drawing portraits. While doing sidewalk paintings, he met the typeface designer Erik Spiekermann, who inspired his love of this branch of design.[2] After two years he quit his studies, and went to Barcelona where he worked at the offices of Harnden & Bombelli, for whom he designed the OECD-Pavilion of the 1970 Osaka World Expo. In 1972 he moved on to Johannesburg working as an art director at Grey and Young advertising . In 1975, he returned to Germany, working first for DFS+R-Dorland, and then for the "Herrwerth & Partner" ad agency. At Herrworth, he was involved in introducing IKEA into the German market. In 1977 he became a creative partner in the Lauenstein & Partner ad agency, creating mainly campaigns for large German retail chains. In 1982 he started his own design office, creating work for editors (Markt & Technik, Systhema and Langen-Müller-Herbig), computer companies (House of Computers, FileNet) and he worked for Apple Computers designing their publications (Apple-Age and Apple-LIVE).

Typeface design

With the first Apple Macintosh he started to digitalize typefaces for his own use. This work resulted in a first small typeface collection, which he marketed through FontShop. He suggested the idea of recreating the Bodoni original typefaces to FontShop, and worked on the "Bodoni-Classic" family for more than ten years.[1] Building on this, he has created, to date, over 300 font families with far more than 1000 different weights, and is probably Germany’s most prolific type designer.[2][3] Wiescher's work also includes a new version of the Logotype for the Munich local newspaper Abendzeitung (Evening Newspaper). For "VOGUE" Moscow he developed a special Cyrillic version of Bodoni Classic. Ringier publishers in Zürich also use a special Bodoni Classic version.

Wiescher’s typeface "Red Tape" is on permanent exhibition at the German National Library in Leipzig.[4] His latest typeface is "Supra".[5] Wiescher has two sons.

Publications
  • Gert Wiescher: Professionelles Gestalten mit PageMaker., Markt & Technik Verlag, München 1988, ISBN 3-89090-584-6
  • Gert Wiescher: Desktop Advertising., Wirtschaftsverlag Langen Müller/Herbig, München 1990, ISBN 3-7844-7261-3
  • Gert Wiescher: Zeitschriften & Broschüren., Systhema-Verlag, München 1990, ISBN 3-89390-312-7
  • Gert Wiescher: Professionelles Gestalten mit PageMaker 4.0., Systhema-Verlag, München 1991, ISBN 3-89390-356-9
  • Gert Wiescher: Schriftdesign., Systhema-Verlag, München 1991, ISBN 3-89390-316-X
  • Gert Wiescher: Logos, Monogramme & Icons., Systhema-Verlag, München 1991, ISBN 3-89390-315-1
  • Gert Wiescher: Blitzkurs Typografie., Systhema-Verlag, München 1992, ISBN 3-89390-446-8
  • Gert Wiescher: Blitzkurs Zeitschriftengestaltung., Systhema-Verlag, München 1992, ISBN 3-89390-943-5
  • Gert Wiescher: Blitzreferenz Farbe., Systhema-Verlag, München 1992, ISBN 3-89390-447-6
  • Gert Wiescher: Geliebte Provenzalische Küche., Mary-Hahn-Verlag, München 1996, ISBN 3-87287-431-4
  • Gert Wiescher: Crostini und Panini., Mary-Hahn-Verlag, München 1998, ISBN 3-87287-451-9
  • Gert Wiescher: Für Gäste das Beste., Mary-Hahn-Verlag, München 2001, ISBN 3-87287-492-6
  • Gert Wiescher: Das Brain Projekt., Kindle Edition, 2011, ASIN B005T2XBIW
  • Gert Wiescher: User Manual Europe., English Kindle Edition, 2011, ASIN B00533K69Y

References
  1. FontHaus - You say Bodoni, I say Bodoni Retrieved on April 18, 2013.
  2. Creative Characters - Gert Wiescher Retrieved on December 20, 2012.
  3. Type Design Information Page | Wiescher Design Retrieved on April 18, 2013.
  4. German National Library | Permanent Exhibition Retrieved on April 18, 2013.
  5. Gert Wiescher - Supra (German) Retrieved on August 10, 2013.


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