Geomessaging

Geomessaging is a technology that allows a person or system to send a message based on any media to a device that enters or exits one or more regions.[1] Those regions can be created by using geofences, based on Latitude and Longitude, or adding beacons to the system associating those beacons with named locations. The device will receive the message according to the rules defined by the campaign administrator (the person or system in charge of defining those locations and messages).

Rules can be: The minimum time to wait before resending a message, weekday, time range, etc.

The content of the message associated to those rules can be any images, text, html, metadata key-value pair, etc.

Increasingly geomessaging is finding its use in various applications including crisis communication and geo-location sensitive communication management.[2]

Geomessage media

Geomessage Media defines a media genre where information or messages can be sent to recipients based on their location. Platforms that enable geo-notifications to a defined geo-fence would fall into the category of Geomessage Media. A geo-fence is a virtual radius or polygon defined by longitude and latitude coordinates on a map. Geofences are being used for a vast array of applications and services like reminder applications based on area, location sharing and localized advertising.[3] Geomessage Media is a natural progression of information sent on Mass Media and Social Media. Geomessage Media platforms allow communicating or sending a geomessage to a hyper-local area. This allows for much more relevant, geo-contextual information to be sent. In some use cases the platforms allow messaging to an anonymised group, in a defined geolocation.[4] Other use cases include sending messages to a geolocation where members of a known group may enter.

Circumstances where a Geomessage would benefit recipients are many, for example:

  • Evacuations – instructions can be given to a localised area or areas to evacuate
  • Transport Management - Commuters can be sent advice and information that may delay their commute
  • Weather – recipients in the path of a weather event can be notified
  • Place of Interest – people entering, exiting or even dwelling in a place could be sent a message.

References
  1. Fujioka, Masanobu; Takahashi, Masanori; Matsumura, Takeshi; Chunmeng Wang; Hirakoba, Hiroyuki (2012). 2012 12th International Conference on ITS Telecommunications. IEEE. pp. 497–501. doi:10.1109/ITST.2012.6425228. ISBN 978-1-4673-3070-1.
  2. "Location Based Messaging for Events and Venue Crisis and Incident Management" (PDF). UgoRound.com. 21 July 2017. Retrieved 25 September 2017.
  3. Loyola L, Wong F, Pereira D, et al. (5 November 2016). "Extending battery lifetime of mobile devices with geofence capabilities on dynamic-speed urban environments". Proceedings of the Second ACM SIGSPATIAL International Workshop on Mobile Geographic Information Systems - MobiGIS '13. MobiGIS13. pp. 51–58. doi:10.1145/2534190.2534193. ISBN 9781450325318. Retrieved 25 November 2016.
  4. "Geo-fencing in Push Notifications: The Next Step in User Engagement". ShepHertz. 5 May 2016. Retrieved 24 September 2017.

See also
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