Gary M. Reynolds

Gary M. Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin.

For football coach, see Gary Reynolds.
Gary M. Reynolds
Born (1952-06-21) June 21, 1952
Milwaukee, Wisconsin, U.S.
OccupationChairman of GMR Marketing
Chairman/CEO of Banshee Music
Chairman of the Radiate Group
Spouse(s)Gail Reynolds

Biography

A former professional musician,[1] Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Miller Band Network which connected the Miller Brewing Company to different rock bands.[2]

GMR Marketing is owned by the Omnicom Group but Reynolds remains Chairman. Reynolds is also Chairman of the Radiate Group.[3]

Reynolds began developing an offshoot company, Banshee Music, which began in the autumn of 2008.[4][5] The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.[4][6][7][8]

References
  1. Gary Reynolds CEO profile in Milwaukee Journal Sentinel http://www.jsonline.com/business/49894917.html
  2. The Miller Band Network: http://www.davecarusoweb.com/?CP=/Stories/MillerNetwork.html
  3. Radiate Group Management Team Archived March 24, 2015, at the Wayback Machine
  4. Forbes magazine article on Gary Reynolds and Banshee Music https://www.forbes.com/forbes/2009/0713/sports-music-gary-reynolds-tune-in-to-game.html
  5. Banshee Music greeting cards http://www.onmilwaukee.com/market/articles/bansheecards.html
  6. Banshee Music fight songs http://www.jsonline.com/business/40689392.html
  7. Banshee Themes http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1155920/index.htm
  8. Music Helps Cowboys https://www.usatoday.com/sports/2009-12-28-banshee-music_N.htm
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