Fujiya
Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[1] In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[2]
 | |
 Store in Ginza, Tokyo | |
Native name | 株式会社不二家 |
|---|---|
| Type | Public K.K. |
| TYO: 2211 | |
| Founded | June 30, 1938 |
| Founder | Rinemon Fujii |
| Headquarters | , |
Area served | Japan |
| Owner | Yamazaki Baking Bandai Namco Holdings (1.93%) |
Founder (1955)
Mascot
Fujiya's mascot, Peko-chan
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[1] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[3]
2007 ingredients scandal
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[3]
References
- "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2007-10-31. Archived from the original on 2007-10-31. Retrieved 2008-12-29.
- "FUJIYA不二家洋菓子專賣店登台 12/31開幕". ETtoday. 2016-12-27. Retrieved 2020-04-03.
- "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Archived from the original on 2008-02-03. Retrieved 2008-12-29.
External links
- Fujiya - Official website (Japanese)
- Fujiya restaurants - official site (Japanese)
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