Fressnapf
Fressnapf Tiernahrungs GmbH is a German franchise company for pet food. With over 1400 stores and 8000 employees in 12 European countries it is the largest European pet product retailer.[1]
 | |
| Industry | Pet Food |
|---|---|
| Founded | First store in Erkelenz, Germany, founded in 1990 |
| Founder | Torsten Toeller |
| Headquarters | Krefeld, Germany |
Area served | Europe |
| Products | Pet food |
Number of employees | 8,000 (2009)[1] |
| Parent | Fressnapf Tiernahrungs GmbH |
| Website | fressnapf.com |
History
At 24 years of age, Torsten Toeller founded his first store for pet food and pet supplies in Erkelenz, Germany. Inspired by similar American pet superstores, he adapted the concept for the European market. From 1992 on, franchise stores were developed. In 1997, the first stores outside Germany were founded. Since then, the company has been awarded several prizes in Germany, ranking the franchise system among Burger King and McDonald's.
Franchises
Today, Fressnapf has stores in twelve European countries. The highest number of stores is in Germany (777), followed by Austria (90) and Netherlands (52). The company is also present in Switzerland, Belgium, France, Hungary, Denmark, Italy, Luxemburg, Ireland and Poland. In many non-German speaking countries, the chain is called Maxi Zoo, with the exception of Jumper in the Netherlands and Fressnapf in Hungary.