Foodbeast

FOODBEAST
Type of site
Food news
Available inEnglish
HeadquartersSanta Ana, California, United States
Created byElie Ayrouth
URLfoodbeast.com
CommercialYes
Launched2008 (2008)

Overview

Foodbeast is a popular food and drink publication,[1] influencer network, and experiential company headquartered in Santa Ana, California. [2]

History

Founded by Elie Ayrouth in 2008,[3] the original blog has been referred to as the "TMZ of Food News."[4]

Members of the Foodbeast staff were featured on an MTV2 show entitled "Jobs That Don't Suck" in April 2014.[5] Their episode chronicled the day-to-day of founders Elie Ayrouth, Rudy Chaney as they opened food packages and visited the Taco Bell test kitchen.

Food Festivals

On October 10th, 2015 Foodbeast launched its first food festival, an all-you-can-consume beer and cheese event entitled Ooze Fest. The festivities took place in Foodbeast's backyard of Santa Ana, CA.[6]

In the summer of 2019, Foodbeast launched an offshoot of their Noods Noods Noods festival called Nood Beach. The festival, hosted in Huntington Beach, featured dozens of noodle vendors and music headliners Snoop Dogg, E-40, and Dash Berlin.[7]

Foodbeast 'Dream Machine'

On February 28th, 2019 Foodbeast released a social-media-powered vending machine in collaboration with Nissin Foods USA. 'The Dream Machine,' began as a joke in a creative meeting, according to Foodbeast CTO Rudy Chaney. [8]

The machine, which dispensed free Cup Noodles, video games and custom merchandise, was entirely powered by Instagram posts. By taking a selfie with the machine, and posting it to Instagram, the machine would dispense a prize, regardless of the user's follower count. [9]

Foodbeast released two machines, one in a mall in Las Vegas, and another in Los Angeles. “We’re hoping this machine allows for the democratization of the Instagram influencer experience,” Chaney told US Magazine. [10]

Controversy

In-N-Out 'Monkey Style' Burger

On June 28, 2013, a video was uploaded to Foodbeast.com's YouTube channel entitled "Ordering a Monkey Style Burger from In-N-Out."

The video depicted Ayrouth in an In-N-Out drive thru ordering what he claims is a "Monkey Style" burger, a hamburger topped with the chain's Animal Style fries (cheese, grilled onions and spread). Playing off In-N-Out fandom, the video and subsequent screenshots quickly made their way across the web, with major news outlets scrutinizing every frame of the video.[11] What resulted was waves of interested patrons ordering their burger 'Monkey Style' to no avail.[12]

"There is no such thing," Carl Van Fleet, a vice president at In-N-Out Burger, said in a statement. "It seems to be a story that originated somewhere in cyberspace. For a variety of reasons, we're unable to prepare burgers in the manner that a few websites have described as 'monkey style.' " [12]

CBS covered the story in a late-night piece, with their KCAL9 team asking Ayrouth "if he tried to create a hoax by simply putting an order of fries on top of a burger." KCAL9 states that he did not respond to the questioning.[13]

References
  1. "[OP-Ed] Taking on the #KTownSpicyChallenge". koogle.tv.
  2. "Nissin Cup Noodles taps Instagram, vending machines for marketing effort". koogle.tv.
  3. "Crunchbase Profile". TechCrunch. Retrieved 19 November 2013.
  4. Snyder, Craig. "4 Crazy Websites All About Food". Make Use Of. Retrieved 19 November 2013.
  5. . MTV2 https://www.youtube.com/watch?v=t8qJUzLm0ps. Missing or empty |title= (help)
  6. "Crunchbase Profile". Orange Coast. Retrieved 30 September 2015.
  7. "Jeffrey Sutorius and Snoop Dogg Headline Foodbeast's Nood Beach Food and Music Festival". Your EDM. Retrieved 30 August 2019.
  8. "Noodles vending machine in Las Vegas uses Instagram as currency". Review Journal. Retrieved 4 March 2019.
  9. "Crunchbase Profile". The Gadgeteer. Retrieved 8 March 2019.
  10. "This New Cup Noodles Machine Uses Instagram as Currency: Here's How It Works". Review Journal. Retrieved 4 March 2019.
  11. John, Arit (2 July 2013). "The False Origins of In-N-Out's Fake Monkey Style Burger". The Atlantic Wire. Retrieved 19 November 2013.
  12. Harris, Jenn (3 July 2013). "In-N-Out 'monkey style' burger doesn't officially exist? Do it anyway!". Los Angeles Times. Retrieved 19 November 2013.
  13. KCAL9. 1 July 2013 http://losangeles.cbslocal.com/2013/07/01/in-n-outs-monkey-style-burger-too-good-to-be-true/. Retrieved 19 November 2013. Missing or empty |title= (help)
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.