FirstCry

FirstCry is an Indian online store for baby product retailing launched in the year 2010.

FirstCry.com
A FirstCry Mahindra Venture
MottoBig store for little ones
Formation2010
FounderSupam Maheshwari, CEO
Amitava Saha[1]
Merger ofBabyOye (Mahindra Group), previously known as "Mom and Me"
TypeCompany
OwnerBrainBee s Solutions Pvt Ltd
Websitewww.firstcry.com

In January 2020 the consolidated company had over 380 stores across India out of which around 350 are franchise stores, making is "Asia's largest online shopping store for kids & baby products."[2] FirstCry opened its first outlet in Srinagar in May 2019.[3] It is into its series E round of financing.[4]

Mergers and acquisitions

In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (equivalent to ₹419 crore or US$59 million in 2019).[2][5] The merged entity now does business under the name - FirstCry.com, a FirstCry Mahindra Venture.[6][7] The company acquired playschool company "Oi Playschool".[1][8]

Their competitors are MamaAndPeaches, Nestrey, MenMoms, LilAmigosNest, Hopscotch, PinkBlue etc..

References
  1. Mohapatra, Debasis (2020-02-19). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 2020-03-14.
  2. Marya, Ashita (2020-01-02). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 2020-03-14.
  3. "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 2019-05-29. Retrieved 2020-03-14.
  4. "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 2020-02-07. Retrieved 2020-03-14.
  5. Chanchani, Madhav (2016-10-15). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 2020-03-14.
  6. "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 2020-03-14.
  7. Chakraborty, Sayan (2016-10-15). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 2020-03-14.
  8. Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 2020-03-14.


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