Feeld

Feeld (previously called 3nder) is a location-based social discovery service application for iOS and Android that facilitates communication between people interested in casual sex, polyamory, kink, swinging, and other alternative sexual preferences such as more than one partner at once.[1][2][3]

Feeld
Developer(s)Feeld Ltd. (previously 3nder Ltd.)
Initial releaseJuly 2014
Operating systemiOS, Android
TypeSocial discovery
Websitewww.feeld.co

3nder was launched in the UK in July 2014[4] and in the US in 2015.[5][6] As of August 1, 2016, it had had over 1.6M downloads on iOS.[7] A major update to the interface was released December 2017.[8]

Feeld is developed by Feeld Ltd., a London-based startup company founded in 2014 by Bulgarian-born designer Dimo Trifonov.[4][5][9][10][11]

History
3nder logo

Trifonov conceived of the app after his girlfriend told him that she had feelings for other people.[12] Once the concept was developed, Trifonov bought a $15 online template to create a holding page and saw immediate demand.[12]

Feeld (formerly 3nder) received its first seed round from UK-based group, Haatch.[13] The app was launched as 3nder in the UK in July 2014[4] and in the US in 2015.[5]

In October 2015 3nder Ltd. was awarded $500,000 in seed funding from a pair of unnamed angel investors.[4][5][14][15]

In May 2016 it was announced that Tinder parent company Match Group (a part of IAC) had sued 3nder Ltd., alleging trademark infringement. Match Group "wants its smaller competitor to shut down and erase its presence from the web entirely to avoid “confusion” between the two apps, claiming the alleged similarity gives 3nder an “unfair advantage”",[16][17][18][19] based on the "supposed pronunciation of 3nder".[16] In August 2016 the app was renamed Feeld.[20][21]

On August 2, 2016 3nder announced it had formally rebranded to Feeld.[22][23][24] Feeld also released mobile wallpaper that members can download to secretly identify each other in person.[25]

After 8 months of development, Feeld for Android was released on Google Play.[26]

Operation

The basic app is free to use, with in-app purchase options for additional functions.[10][27]

A person discreetly signs into the app using Facebook[2] or email. Choices are made as to the singles or couples a person is looking for, the geographical search area, and sexual preferences.[10] The app offers a choice of 23 sexualities.[28] The app then presents other users' profiles to look at.[10] Swiping up or down indicates interest or disinterest in anothers' profile.[2] For additional privacy, users can lock the app with a pin.

The paid option, called the Majestic Society offers additional functions called Curiosity and Incognito.[29] "Unlike Tinder, the app will show you who is interested in you, allowing the choice of connecting with them or not.".[2] The Majestic Society can be billed in monthly or in three month installments. Incognito allows you to hide from your Facebook friends in Lookaround.[30]

See also

References
  1. Price, Rob (1 April 2016). "The CEO of a polyamorous dating app is accusing TransferWise of 'double standards' for refusing him service". Business Insider. Retrieved 25 May 2016.
  2. Hooton, Christopher (24 February 2014). "3nder: Tinder and Grindr offshoot app promises 'threesomes made easy'". London: The Independent. Retrieved 25 May 2016.
  3. Haje Jan Kamps (23 May 2016). "3nder adds a +1 for your Tinder adventures". TechCrunch. Retrieved 25 May 2016.
  4. Luckhurst, Phoebe (20 November 2015). "'Tinder for threesomes': does new hook-up app 3nder spell the end for monogamy?". London: London Evening Standard. Retrieved 25 May 2016.
  5. Covert, James (23 October 2015). "'Tinder for threesomes' gets $500K investment". New York: New York Post. Retrieved 25 May 2016.
  6. Donnelly, Tim (23 August 2014). "Looking for a threesome? There's an app for that". New York: New York Post. Retrieved 25 May 2016.
  7. Feeld Proprietary Data http://www.pressat.co.uk/releases/3nder-the-dating-app-known-for-threesomes-rebrands-to-feeld-lands-on-android-tinder-lawsuit-ongoing-a9d3a34d6c86be0570d5c6416264b3e5/
  8. "Feeld Dating on the App Store". App Store.
  9. "Behance". www.behance.net. Retrieved 2016-08-03.
  10. Hill, Andy (22 July 2014). "The magic number: organise a threesome with 3nder". London: Time Out. Retrieved 25 May 2016.
  11. Trifonov, Dimo. "Dimo Trifonov — Design-led serial entrepreneur. Constantly thinking about the future". Archived from the original on 29 May 2016. Retrieved 26 May 2016.
  12. "After Being Sued By Tinder, Can This Threesomes App Survive A Rebrand?". 2016-08-02. Retrieved 2016-08-03.
  13. "Haatch - Active Portfolio". Retrieved 2016-08-03.
  14. Hanna, Laurie (24 October 2015). "Looking for an extra lover? There's an app for that: Threesome app 3nder raises $500,000 investment". New York: New York Daily News. Retrieved 26 May 2016.
  15. Ridley, Jane (17 December 2015). "Confessions of an orgy addict". New York: New York Post. Retrieved 26 May 2016.
  16. Davies, Rob (23 May 2015). "Tinder sues threesome app rival 3nder". London: The Guardian. Retrieved 25 May 2016.
  17. Donahue, Helen (23 May 2015). "Tinder Wants You to Stop Planning Your Threesomes on 3nder". Vice. Retrieved 25 May 2016.
  18. Bolton, Doug (24 May 2015). "Tinder sues threesome-finding app 3nder over name similarities". London: The Independent. Retrieved 25 May 2016.
  19. Kokalitcheva, Kia (23 May 2015). "Tinder Seeks to Shut Down 'Threesomes App' For Copying Its Name". Fortune. Retrieved 26 May 2016.
  20. Kamps, Haje Jan. "Threesome app 3nder renames to Feeld after Tinder lawsuit". Retrieved 22 May 2017.
  21. "The world's most famous threesome app just made a huge change". 2 August 2016. Retrieved 22 May 2017.
  22. "3nder, the dating app known for threesomes, rebrands to Feeld; lands on Android. Tinder lawsuit ongoing". www.pressat.co.uk. Retrieved 2016-08-03.
  23. Curtis, Sophie (2016-08-03). "British threesome app 3nder rebrands to 'Feeld' after being sued by Tinder". Retrieved 2016-08-03.
  24. Covert, James (2016-08-02). "Threesome app changing its name thanks to Tinder". New York Post. Retrieved 2016-08-03.
  25. "3nder rebrands to Feeld". Feeld — Brand. Archived from the original on 2016-08-08. Retrieved 2016-08-03.
  26. "Feeld (3nder) - Android Apps on Google Play". play.google.com. Retrieved 2016-08-03.
  27. "What is Majestic?". 3nder. 26 April 2016. Archived from the original on 28 May 2016. Retrieved 26 May 2016.
  28. "The Beginner's Guide to 3nder Terminology". 2015-12-22. Archived from the original on 2016-07-31. Retrieved 2016-07-26.
  29. "3nder — Dating for couples and singles. on the App Store". App Store. Retrieved 2016-07-26.
  30. "Hide from your FB friends on 3nder". 2016-04-28. Archived from the original on 2016-06-28. Retrieved 2016-07-26.
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