Evidon, Inc.

Evidon (formerly Ghostery, Inc. and The Better Advertising Project) is a New York City-based company dealing in enterprise marketing analytics and compliance services.

Evidon, Inc.
TypePrivate
IndustryMarket intelligence
Compliance
Founded2009
FoundersScott Meyer (CEO)
Colin O'Malley (former CSO)
Ed Kozek (CTO)
HeadquartersNew York City, New York, United States
WebsiteOfficial website

It was previously the owner of the anti-tracking browser extension Ghostery, which it sold to the German, Mozilla-backed company Cliqz GmbH in February 2017.

History

The company was founded in 2009 as The Better Advertising Project by Scott Meyer in the advertising industry.[1] Better Advertising acquired the Ghostery browser extension from David Cancel in January 2009.[1]

In January 2011, the company re-branded as Evidon, a variation of the word "evident". Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation.[2][3]

In April 2014, Evidon was re-branded as Ghostery, Inc., unifying its branding with the consumer-oriented software. The company planned to increase its focus on enterprise-oriented solutions for digital experience management, managing cloud marketing, and managing privacy compliance.[4][5]

On February 15, 2017 the Ghostery trademark, service and software was sold to Cliqz International GmbH a wholly owned subsidiary of Munich-based Cliqz GmbH for an undisclosed amount, and the company reverted to Evidon.[6]

On August 2, 2017, Evidon was acquired by Crownpeak, a Digital Experience Platform owned by K1 Investment Management for a reported $50 million. [7]

References
  1. "Behavioral Ad Regulation Startup Better Advertising Buys Tracking Tool Ghostery". 2010-01-19.
  2. "Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement". Ad Exchanger. Retrieved 4 May 2014.
  3. "Web Privacy Self-Regulation Accelerates". Adweek. 13 January 2011. Retrieved 4 May 2014.
  4. "Seeing Opportunity With Data-Haunted Marketers, Evidon Changes Name to Ghostery". AdAge. 21 April 2014. Retrieved 4 May 2014.
  5. "Evidon Rebrands As Ghostery, Focuses On Enterprise Tools". Ad Exchanger. Retrieved 4 May 2014.
  6. "Ghostery has been bought by the developer of a privacy-focused browser". The Verge. Vox Media. Retrieved 16 February 2017.
  7. "K1 Invests Over $100 Million". www.crownpeak.com. Retrieved 2020-10-20.
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