Evergage

Evergage is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.[7] The company currently positions itself as a "real-time personalization and customer data platform (CDP)."[8]

Evergage, Inc.
Type of businessPublic
Type of site
Personalization
Available inEnglish
Headquarters
Somerville, Massachusetts
,
United States
Area servedWorldwide
OwnerSalesforce
Created byKarl Wirth[1][2][3]
Greg Hinkle[4][5][6]
Key peopleKarl Wirth
(CEO)
Greg Hinkle
(CTO)
IndustrySoftware as a Service, Website Optimization
URLwww.evergage.com
LaunchedSeptember, 2010
Current statusActive

The company was founded as Apptegic in 2010 by Karl Wirth and Greg Hinkle, who met while working at Red Hat.[9] In May 2012, Evergage was a finalist in the TechCrunch Disrupt Startup Battlefield and shortly thereafter launched its cloud-based service.[10][11] In August, 2013, the company changed its name to Evergage.[12]

In 2015, Evergage expanded its capabilities to include A/B and multivariate testing,[13] as well as automated product and content recommendations driven by machine learning. The platform also added personalization support for mobile apps[14] and, in 2016, open-time email personalization,[15] and triggered email in 2017.[16] Evergage acquired e-commerce and email personalization provider MyBuys in 2018.[17] In 2020, Evergage was acquired by Salesforce.[18][19]

Funding

Evergage raised $10 million led by Santa Monica-based Arrowroot Capital in Series C funding in August 2017 and $10 million in Series B funding in January 2016;[20] $4M in Series A funding led by G20 Ventures in May, 2014;[21] and $2M in seed funding in May, 2012 from Point Judith Capital, Advanced Technology Ventures, Jit Saxena, and other angel investors.[10]

See also

Recognition
  • Named a Leader in Gartner’s Magic Quadrant for Personalization Engines
  • Named a Leader In the digital intelligence platform category by Forrester Research
  • Named a Strong Performer in “The Forrester New Wave™: B2B Customer Data Platforms report

References
  1. "Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences". MarTech Series. 2020-02-10. Retrieved 2020-09-04.
  2. Writers, Staff (2020-02-07). "Salesforce acquires Evergage to enhance personalisation capabilities". Which-50. Retrieved 2020-09-04.
  3. "Why Salesforce Is Buying Evergage". Pulse 2.0. 2020-02-07. Retrieved 2020-09-04.
  4. "Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences". MarTech Series. 2020-02-10. Retrieved 2020-09-04.
  5. Writers, Staff (2020-02-07). "Salesforce acquires Evergage to enhance personalisation capabilities". Which-50. Retrieved 2020-09-04.
  6. "Why Salesforce Is Buying Evergage". Pulse 2.0. 2020-02-07. Retrieved 2020-09-04.
  7. Beisel, David (June 22, 2012). "WebInnovators: Apptegic". Archived from the original on April 19, 2013. Retrieved January 4, 2013.
  8. "Company Info". cop.evidon.com. Retrieved 2020-02-04.
  9. Kirsner, Scott (June 9, 2011). "Apptegic, deciphering how customers interact with Web-based apps, attracts angel funding from Netezza founder Jit Saxena". The Boston Globe. Retrieved December 11, 2012.
  10. Lawler, Ryan (May 22, 2012). "Apptegic Uses Big Data Analysis To Help Companies Retain And Upsell Their Customers". Retrieved December 11, 2012.
  11. Henderson, Nicole (June 29, 2012). "Behind the Web Hosting Decision of a Boston Startup: Apptegic". Retrieved December 26, 2012.
  12. Brooke, Eliza (August 8, 2013). "Evergage, The Disrupt Finalist Formerly Known As Apptegic, Launches A Freemium B2B Service For Improving Website Click-Throughs". TechCrunch.
  13. "Evergage Launches Multivariate Testing Functionalities". Retail Touchpoints. December 8, 2015.
  14. "New 'Evergage For Mobile Apps' Solution Automatically Captures Mobile App User Behavioral Data For Omnichannel Personalization". Innovative Retail Technologies. September 23, 2015.
  15. Anderson, Steve (May 25, 2016). "Evergage for Email brings Personalization, Relevance to Email Marketin". Mad Marketer.
  16. "Evergage Launches Personalized Triggered Email Capabilities". www.destinationcrm.com. Retrieved 2020-02-04.
  17. "Evergage acquires MyBuys".
  18. Wirth•, Karl (2020-02-03). "Evergage Has Joined the Salesforce Family". Evergage. Retrieved 2020-02-04.
  19. "Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News". CMSWire.com. Retrieved 2020-03-26.
  20. "Evergage". TechCrunch. Retrieved January 12, 2016.
  21. "Evergage". Crunchbase. Retrieved May 1, 2014.
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