Euronics

Euronics International Ltd. is an international association of over 11,000[1] independent electrical retailers in 37 countries.[2] It functions as a leading international electrical retail group[1] on behalf of its members, and is based in Amsterdam. It Operates as a European Economic Interest Grouping entity (an EEIG)[3] meaning that all stores are independent sellers.

Euronics
TypePrivate
IndustryRetail
Founded1990
Headquarters
Amsterdam
,
Netherlands
Number of locations
11,000 outlets (2016)
ProductsWhite goods, Brown goods, Telecommunications, Information technology
Revenue
  • €18.8 Billion (2011)
  • €19.1 Billion (2010)
Number of employees
50,000 staff (2016)
WebsiteEuronics Electrical Stores

History

Euronics International was founded in 1990 by five national groups from Germany, Italy, Spain, Belgium and the Netherlands. The groups realized at the time that they had to react to the structural changes brought about by globalization order to remain competitive.[4] At the same time they would preserve the advantages of specialising in the trade of mainly electronics by maintaining qualified employees, specialist knowledge and personal customer service.[5]

The five groups formed an EEIG in order to have the flexibility of having separate businesses, as well as each business having local knowledge of their area, but the buying power and branding involved with having a single entity.[5]

National Organisation

The list of national organizations belonging to Euronics International Ltd. currently are:[2]

Country Company Name Brands(s) Branches
Austria Euronics Austria reg. Genossenschaft m.b.H. Euronics XXL, Red Zac, Partner of Euronics 234
Bahrain Sharaf DG (Sublicensed from UAE) see United Arab Emirates below
Belgium Euronics Belgium cvba Selexion, Selexion Clix, Euronics, Top Camera 386
Cyprus Seios SYN.P.E.(Sublicensed from Greece) Euronics 2
Czech Republic Euronics ČR Euronics 166
Denmark El-Salg El-Salg 212
Egypt Sharaf DG (Sublicensed from UAE) see United Arab Emirates below
Estonia Euronics Baltic Ltd. Euronics 16
Finland Kauppiasosuuskunta Tekniset Euronics, Tekniset 63
France Euronics France Euronics, Euronics City, Gitem, Boulanger 444
Germany Euronics Deutschland e.G. Euronics, Euronics XXL, Media@home 1,768
Greece Seios SYN.P.E. Euronics 159
Hungary Vöröskő Kft.[6] Euronics 118
Ireland Electrobuy Ltd. Euronics 47
Italy Euronics Italia S.p.A. Euronics, Euronics XXL, Euronics Point, Euronics City 595
Kazakhstan Arena S LLP

Gulser Computers LLP

 see United Arab Emirates below
Kyrgyzstan Arena S LLP see United Arab Emirates below
Latvia Euronics Baltic Ltd. (Sublicensed from Estonia) Euronics 4
Lithuania TC prekyba, JSC (Sublicensed from Estonia) Euronics, Topo Centras 34
Luxembourg (Sublicensed from Belgium) Selexion, Selexion Clix 5
Moldova (Sublicensed from Ukraine) Foxmart 4
Netherlands United Holding B.V. Euronics, Electro World, CombiFoto, ElektroVakman, Audio-Video Specialist, Witgoed specialist 417
Norway Elon Norge Elon 66
Oman Sharaf DG (Sublicensed from UAE) see United Arab Emirates below
Poland Mediaexpert Sp. z o.o. Media Expert 355
Portugal Associação dos Agentes Autorizados Euronics 116
Russia Expert Retail Euronics, Expert 397
San Marino (Sublicensed from Italy) Euronics 1
Slovakia Euronics SK Euronics 57
Spain Sinersis Tien 21, Confort Electrodomesticos 348
Spain Sinersis Tien21, Milar, Confort Electrodomesticos, Ivarte 1,583
Spain Consorcio Euronics Espana, A.I.E. Euronics 1,244
Sweden Elon Elkedjan Logistic AB ELON, Elkedjan 430
Sweden Euronics Sverige Euronics 88
Switzerland EURONICS Schweiz AG Euronics, IF Interfunk, Media@home 219
Tunisia (Sublicensed from France) Euronics 1
Turkey Teknosa Teknosa 292
Ukraine Foxtrot Home Appliances Foxtrot 224
United Arab Emirates Sharaf DG (Sublicensed from UAE) There are currently 33 Sharaf DG stores in total[7]
United Kingdom Combined Independents (Holdings) Ltd. Euronics 1,150

Euronics in Italy

Euronics Italia SpA represents Euronics International's second largest shareholder by turnover, second only to Germany. It is one of the largest groups in the distribution of household appliances and consumer electronics. Euronics Italia was formed in September 1999 from the GET brand, established in 1972, when the demand for household appliances, color televisions and hi-fi systems became increasingly significant.

The members of Euronics Italia

Euronics Italia SpA is a group made up of 11 members[8] distributed throughout Italy, including a total of 420 stores as of March 2018.

  • Bruno SpA
  • Butali SpA
  • Castoldi Srl (which was admitted to the group in November 2018 by the Court of Monza to compensate creditors after an agreement was found with the company Binova, a subsidiary of the Nova consumer electronics group, this led to Euronics Italia taking over ten stores)[9]
  • Dimo SpA
  • Galimberti SpA (which requested to join Euronics Italia as part of bankruptcy measures decided with the bankruptcy court of Milan in February 2018, providing for the closure of 11 stores, the maintenance of 11 stores as part of Euronics Italia and the sale of 6)[10]
  • The Via Lattea SpA
  • Nova SpA
  • Rimep SpA
  • SIEM SpA
  • Tufano SpA
  • Binova

Diversification of brands

Euronics is represented in Italy by four brands:

Brand Quantity Description
Euronics XXL 1 Stores with surface area greater than or equal to 5000 square metres.
Euronics 230 Large retail outlets, mainly located in shopping centers.
Euronics City 35 The first in Europe to experiment with this format,[11] they are medium sized outlets mainly located in urban centers.
Euronics Point 154 Smaller stores, located in medium to small lots, often in urban areas in each province.

Turnover in Italy
Year Revenue

(in billions of €)

2014 1.5
2015 1.8
2016 1.8
2017 1.7
2018 1.65

Euronics in the Baltics

Euronics entered the Estonian market in 2003 and is now represented by 19 stores. There are 6 Euronics stores in Latvia and 4 in Lithuania. There are a total of 29 Euronics brand stores operating in the Baltics.

The chain of Euronics stores also includes PlussMiinus[12] stores, of which there is one in Estonia.

Euronics in Norway

Euronics Norge AS is originally a Norwegian company headquartered in Fredrikstad. On January 1, 2016, Euronics Norge AS formally became a subsidiary of Swedish Elon Group AB.[13]

The company operates consumer electronics and home appliances sales through 50 stores in Norway as of October 2018.[14]

In January 2019, Euronics Norge changed its name to Elon.[14]

Euronics in Finland

Euronics in Finland is managed by the Merchant Cooperative Tekniset (Kauppiasosuuskunta Tekniset). There are almost 60 Euronics and Technical stores in Finland.
Logo used from 1999 until April 2018 Logo used from the 23rd of April 2018

References
  1. "Euronics Press release" (PDF). Euronics. 2015. Retrieved 2020-01-01.
  2. "Euronics International - National Organisations - Europe's largest buying group for consumer electronics". 2012-08-07. Archived from the original on 2012-08-07. Retrieved 2020-01-04.
  3. "Euronics International - Groupement européen d'intérêt économique / GEIE - Europe's largest buying group for consumer electronics". 2014-07-27. Archived from the original on 2014-07-27. Retrieved 2020-01-04.
  4. "Euronics International - History - Europe's largest buying group for consumer electronics". 2013-09-05. Archived from the original on 2013-09-05. Retrieved 2020-01-04.
  5. "Euronics International - Stores - Europe's largest buying group for consumer electronics". 2014-07-27. Archived from the original on 2014-07-27. Retrieved 2020-01-04.
  6. "Euronics Cégtörténet". euronics.hu (in Hungarian). Retrieved 2020-06-03.
  7. "About Sharaf DG – Sharaf DG UAE". Retrieved 2020-01-04.
  8. "Chi siamo | Euronics". www.euronics.it. Retrieved 2020-01-04.
  9. "Il Corriere della Sera". 8 November 2018. p. 39.
  10. "Galimberti finds an agreement with creditors, meeting with Filmacs Cgil". www2.filcams.cgil.it. 14 February 2018. Retrieved 2020-01-04.
  11. "Parte Euronics City, insegna di città". Gdoweek (in Italian). 2010-09-30. Retrieved 2020-01-04.
  12. "Ettevõttest". Euronics (in Estonian). Retrieved 2020-01-04.
  13. "SAMME KJEDE I SVENSK KONSERN". Elektronikkbransjen.no (in Norwegian). 2016-05-31. Retrieved 2020-01-04.
  14. "Euronics changes its name to Elon". Nettavisen. 2018-10-25. Retrieved 2020-01-04.
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