Esslinger's

Esslinger's was a brewery in Philadelphia. It was established by George Esslinger in 1868. He moved to a large new brewery plant designed by Adam C. Wagner. The company closed during prohibition. It was the first to introduce cans to the Philly market and later implemented a successful quiz game campaign on cans. The brand passed on to a few owners before finally ending.[1][2][3] The brewery plant is across from Reading Viaduct.[4] It is historic.[5]

After prohibition, Koelle & Co. built a new plant for the brewery.[5] It was one of only four breweries to survive in Philadelphia into the 1950s.

Ronald Perelman and his father bought Esslinger's for $800,000 in 1861 and then sold it a few years later at a profit.[6]

References
  1. "Perfect for Beer Week: Esslinger's Little Man".
  2. "RUPPERT TO BUY LARGE BREWERY; To Acquire Esslinger Beers --Expansion Planned Production Expanded Chromalloy Corp. And Ardco Finishing J.H. Hillman & Sons And Pittsburgh Coke (Published 1963)". November 12, 1963 – via NYTimes.com.
  3. "What's Up With The Gretz Brewery?". Hidden City Philadelphia.
  4. Critic, By Inga Saffron, Inquirer Architecture. "Good Eye: From beer suds to soap suds, this modernist factory building stays busy". The Philadelphia Inquirer.
  5. https://www.phila.gov/media/20190401092933/401-29-N-10th-St-nomination.pdf
  6. THack, Richard (1996). When Money Is King: How Revlon's Ron Perelman Mastered the World of Finance to Create One of America's Greatest Business Empires, and Found Glamour, Beauty, and the High Life in the Bargain. Beverly Hills, CA: Dove Books. pp. 4–9. ISBN 0-7871-1033-7.
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