Elio Leoni Sceti

Elio Leoni Sceti is an Italian businessman and an investor in early-stage companies. He is co-founder of The Craftory, an investment group for challenger brands in the consumer products space. He is chairman of LSG Holdings and a non-executive board member of beverage and brewing multinational Anheuser-Busch InBev. He is a former CEO of Iglo Group and former director of Nomad Foods. He is also a current board member of Barry Callebaut, Room to Read and One Young World.

Elio Leoni Sceti
Born1966, Rome
NationalityItalian
Alma materLuiss University
OccupationBusinessman, investor
Board member of
  • Leoni Sceti Group Limited
  • AB InBev
  • Kraft Heinz
  • Barry Callebaut
  • Room to Read
  • One Young World Ltd
Websitewww.lsgholdings.com

Early life & education

Born in Rome in 1966, Leoni Sceti went to school in Lausanne, Switzerland before returning to Rome to study economics at Luiss University. After graduating, he completed a postgraduate course in corporate law and tax, finishing top of his class.[1][2][3]

Procter & Gamble and Reckitt Benckiser

In 1988, he joined Procter & Gamble's French and Italian business as one of its youngest ever brand managers.[1][4] In 1992, he moved to Reckitt Benckiser as a category manager before becoming global head of category development and innovation in 2001.[1][5] From 2005 to 2008 he was head of the company’s European division, during which time he developed new variants in Reckitt’s product range, working with brands such as Cillit Bang, Calgon, Finish and Airwick.[6][4] In total he worked for 16 years at Reckitt Benckiser, in six different countries.[7]

EMI

In July 2008, Leoni Sceti became the CEO of EMI’s recorded music division.[8] He returned the division to operational growth before leaving in 2010 to invest in early-stage technology companies, including social TV startup Beamly, of which he became chairman.[9][2]

Iglo

Leoni Sceti is a former CEO of European frozen food company Iglo Group.[10] While CEO he refocused the group's marketing strategy to include educational campaigns about the benefits of frozen food and its role in reducing food waste.[11] In May 2015 he oversaw the sale of Iglo to Nomad Foods, stepping down as CEO to become a director of Nomad, before stepping down from Nomad in May 2016.[12][13]

The Craftory

In May 2018 Leoni Sceti co-founded The Craftory, an investment house for consumer product challenger brands.[14] The Craftory invests in owner-operated companies with annual revenues of more than $10m, in sectors including beauty, health, food, beverages and household products. It is the first investment group to focus on growing challenger brands across the consumer packaged goods space.[14][15]

Leoni Sceti and co-founder Ernesto Schmitt launched The Craftory with $300m in investment capital, including $60m from Spice Private Equity.[16]

Other positions

Elio Leoni Sceti has been a non-executive board member of beverage and brewing multinational Anheuser-Busch InBev since April 2014.[2] In December 2017 he became a board member of the chocolate and cocoa manufacturer Barry Callebaut.[17] He is co-founder and chairman of The Leoni Sceti Group, a UK-based firm with interests in real estate, private equity and venture capital.[18]

Leoni Sceti is a councilor and director at the non-profit organisation One Young World and a board member at Room to Read, a non-profit organization for improving literacy and gender equality in education in the developing world.[19][2][20]

Personal life

He is married with four children.[9] In a Times interview in January 2014, he gave his motto as ‘per aspera ad astra et semper ad majora’, (‘through adversity to the stars and on to better things’).[21]

References
  1. Blackhurst, Chris (1 March 2010). "The MT Interview: Elio Leoni-Sceti Of EMI Music". Management Today. Retrieved 21 July 2014.
  2. "Elio Leoni Sceti". Bloomberg Businessweek. Bloomberg. Retrieved 21 July 2014.
  3. Goodman, Matthew (27 April 2014). "Is this the fish fingers boss who'll bring back Captain Birds Eye?". Sunday Times. Retrieved 21 July 2014.
  4. Bowers, Simon (28 June 2008). "EMI sounds out rising Reckitt star for top job". The Guardian. Retrieved 21 July 2014.
  5. Yeomans, Jon (15 May 2013). "Iglo Group names Elio Leoni Sceti as CEO". The Grocer. Retrieved 21 July 2014.
  6. "EMI Names Elio Leoni-Sceti as Chief Executive Of Recorded Music". Bloomberg. 7 July 2008. Retrieved 21 July 2014.
  7. Curiat, Andrea (20 May 2013). "La nomina – Elio Leoni Sceti, nuovo a.d. di Iglo Group (surgelati) : "Ho sviluppato brand di successo in settori diversi: sono innamorato della crescita"" [The appointment – Elio Leoni Sceti, the new CEO of Iglo Group: "I have developed successful brands in different sectors: they are in love with growth"]. JOB 24 (in Italian). Retrieved 21 July 2014.
  8. Ruddick, Graham (7 July 2008). "EMI names Reckitt executive Leoni-Sceti as head of recorded music division". Telegraph. Retrieved 21 July 2014.
  9. Hipwell, Deirdre (16 May 2013). "Business big shot: Elio Leoni Sceti of Iglo Group". The Times. Retrieved 21 July 2014.
  10. Daneshkhu, Scheherazade (17 November 2013). "Iglo targets budget-minded in growth plan". Financial Times. Retrieved 21 July 2014.
  11. Ramsden, Neil (29 April 2014). "Iglo targets greater 'share of plate' with brand refocusing". Undercurrent News. Retrieved 21 July 2014.
  12. Fontanella-Khan, James (20 April 2015). "Nomad Foods to buy Birds Eye owner Iglo for €2.6bn". Financial Times. Retrieved 5 August 2015.
  13. MacLeod, Ishbel (14 January 2010). "Iglo Group appoints Luca Miggiano CMO, Jerry Daykin as head of digital marketing and Havas Media as the company looks to double business". The Drum. Retrieved 21 July 2014.
  14. "The Craftory looks to back upstarts in fight against consumer giants". FT.com. The Financial Times Group Ltd. Retrieved 23 May 2018.
  15. White, Lucy (14 May 2018). "New 'hipster' investment firm The Craftory is ploughing $300m into consumer brands challenging conglomerate giants". CityAm.com.
  16. Farman, Madeleine (2018-05-15). "Spice commits $60m to new investment house The Craftory – Real Deals". Real Deals. Retrieved 2018-05-23.
  17. "Elio Leoni Sceti: Executive Profile & Biography - Bloomberg". www.bloomberg.com. Retrieved 2018-05-29.
  18. "The Leoni Sceti Group". Bloomberg Businessweek. Bloomberg. Retrieved 21 July 2014.
  19. "Leadership & Board". Retrieved 2018-05-29.
  20. "Coty Acquires Content Agency Beamly". 19 October 2015.
  21. Clark, Andrew (25 January 2014). "Birds Eye puts foods scandal behind it to concentrate on passing the taste test". The Times. Retrieved 21 July 2014.
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