Edward Hayward

Sir Edward Waterfield Hayward (10 November 1903 – 13 August 1983) was an Australian businessman, best known for owning and managing John Martin's, a chain of department stores in Adelaide, South Australia, and for instigating the Adelaide Christmas Pageant.

This article is about the Australian businessman. For the Canadian racehorse trainer, see Eddie Hayward.
Lieutenant Colonel

Sir Ed Hayward

K.St.J.
Chairman of Coca-Cola (South Australia)
In office
27 November 1950 – 13 August 1983
Chairman of John Martins & Co.
In office
1964–1980
Managing Director of John Martins & Co.
In office
December 1946 – 1964
Personal details
Born
Edward Waterfield Hayward

(1903-11-10)10 November 1903
College Town, South Australia
Died13 August 1983(1983-08-13) (aged 79)
Springfield, South Australia
Spouse(s)
Ursula Barr-Smith
​
​
(m. 1935; d. 1970)​

Jean Folder-Bridges
​
​
(m. 1972; d. 1983)​
ResidenceMitcham, South Australia
Alma materSt Peter's College
OccupationJackaroo
ProfessionRetail director
Military service
Allegiance Australia
Branch/service Australian Army
Years of service1940–1945
RankLieutenant Colonel
Unit2nd AIF
43rd Battalion
Battles/warsSecond World War
AwardsMentioned in dispatches
Bronze Star Medal

Born in Adelaide, South Australia, Sir Edward was educated at St Peter's College, Adelaide, where he took up polo among other sports in which he excelled. After completing his education, Hayward worked as a jackaroo in New South Wales for several years. He started in the retail sector for the first time in 1929, working for Sydney Snow and Co. Ltd., and moved back to Adelaide in 1931 to join the family business, John Martin's.[1]

One of his first jobs at John Martin's was to visit Canada and the United States to gather ideas from department stores in those countries. It was on this trip that he came up with the idea to start the Adelaide Christmas Pageant, being in particular inspired by the Toronto Santa Claus Parade and by Macy's Thanksgiving Day Parade in New York City.[2] Since the first pageant in 1933, it has become a much loved Adelaide tradition.[1][3]

During World War II Hayward served in the Australian Army; he was 36 when he enlisted in the army. During the war Hayward noted the popularity of the soft drink Coca-Cola with the Americans. After the war Hayward established a franchise to bottle and sell Coca-Cola in Adelaide. He served either as president or chairman of the franchise for a total of 33 years.[1]

Hayward was chairman of the St John Council in South Australia when, in 1952, it became responsible for ambulance services in that state, and he was made a Knight of the Order in 1959.[1]

He was made a Knight Bachelor on 10 June 1961.

Sir Edward and his wife, Ursula (née Barr-Smith), were art enthusiasts and built up a magnificent art collection in their Adelaide home "Carrick Hill".[4] The house, its lands, and the collection were bequeathed to the state on Hayward's death, (Lady Hayward having died before him), and now form a museum and cultural centre.

References
  1. "Hayward, Edward 1903-1983". South Australian Government: State Library of SA: SA Memories. Archived from the original on July 20, 2008. Retrieved 2008-12-05.
  2. Sly, David (29 October 2004). "Spirit of Johnnies lives on". Adelaide Review. p. 11. Archived from the original on 1 November 2008. Retrieved 2008-12-06.
  3. The Advertiser (Adelaide, SA : 1931 - 1954), 28 November 1950: NEW COMPANY FOR COCA-COLA
  4. "Carrick Hill". Australian Traveller.
  • Carrick Hill - History
  • Christmas Pageant creator dies at 79, The Advertiser, 15 August 1983, p. 14
  • Cockburn, Stewart. Ideas man who led parade, The Advertiser, 15 July 1983, p. 6
  • Personality profile: Sir Edward Hayward, Spotlight : the official journal of the St. John Ambulance organisation in South Australia, vol. 1, no. 2, December 1979-January 1980, p. 11
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