Ecargo

eCargo Holdings Limited (ASX: ECG) is a “One-stop Shop” Online-to-Offline enabler, servicing international brands and retailers entering the Asian market. With operating companies in China, Vietnam and Australia trading under the brand names of eCargo, Jessica's Suitcase, Metcash Asia and Asean Business Group (ABG).

Ecargo
TypePublic
ASX: ECG
IndustryB2C supply chain, e-commerce, middleware, mobile commerce, tech consulting, SaaS, software
FoundedApril, 2014
HeadquartersHong Kong
Key people
John Lau Shek Yau
(Founder and Executive Chairman)
Christopher Lau (Founder and Director)
Rupert Myer (Director)
Yuming Zou (Director)
Heath Zarin (Director)
Lawrence Lun (Chief Executive Officer)
HaiYun Chen (Chief Product Officer)
Number of employees
100+ (2014)[1]

History

WWE & Company (2016)

On July 26, 2016, ECG announced that it was forming WWE & Company, a new strategic business specialising in the development of mobile, cloud-based, O2O commerce enterprise technologies, targeting the mainland Chinese consumers’ growing demand for fashion, beauty and lifestyle. WWE & Company is a joint venture between The Wharf (Holdings) Limited (SEHK: 4), Walton Brown Group (a company of The Lane Crawford Joyce Group), and ECG, initially capitalised at RMB 300 million.[2]

Post-IPO (2014 - 2015)

On November 28, 2014, Ecargo Holdings Limited began trading on the Australian Securities Exchange,[3] raising $30 million in its initial public offering, with an initial share price of $0.40 and initial market capitalization of about $200 million.

According to Christopher Lau, chief executive and founder of ECG, the mission of the company is to help international brands develop and grow their online businesses in China.[4]

On June 9, 2015, ECG expanded its executive team with the appointment of Franc Renzi, Garnok Cheung and Justus Wilde respectively, as Chief Operating Officer, Chief Financial Officer and Chief Strategy Officer.[5]

Operation and Products

eCargo's services include; Distribution and Wholesale, Sourcing and Product Development, Marketing and Brand Activation, Online Store operations, Fulfillment (domestic and cross-border), Consulting and Advisory.

eCargo's fulfillment services comprise a network of operations in Hong Kong, the UK, Australia, the US and Singapore. Facilitating a drop-ship model for brands from factory to consumer.

eCargo has developed the eCoreOS e-commerce platform,[1] which enables eCargo to develop and manage multiple custom or marketplace digital commerce online storefronts for retailers and fashion brands.

Brands

As of 2014, eCargo Enterprise Limited international brand portfolio includes fashion, fast moving consumer goods (FMCG), beauty and cosmetics products. As well as operating services on behalf of retailers and agents. Brands include; La Perla, The Hut Group, Giuseppe Zanotti, Fonterra, Bundaberg.

References
  1. IPO Prospectus, http://www.ecargo.com/prospectus/ , September 18, 2014.
  2. Asia One Business, “Walton Brown and eCargo sign joint venture to launch a social mobile shopping platform in China” Asia One Business, July 26, 2016.
  3. Yahoo Finance, “Today eCargo (ASX:ECG) Started Trading on the Australian Stock Exchange” Yahoo Finance, November 28, 2014.
  4. http://www.chinadailyasia.com/business/2014-11/27/content_15196204.html China Daily, November 27, 2014.
  5. ASX, “Setting the Stage: eCargo Expands Executive Leadership Team” ASX, June 9, 2015.
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