Eagle Snacks

Eagle Snacks was the brand name for snack food originally marketed by the Anheuser-Busch company.

History

Anheuser-Busch marketed various snack foods, which typically were bite size pretzels, potato chips, cheese snacks, etc. that were distributed to bars and airlines. The snacks were in various shapes, sometimes depicting an eagle, hence the name "Eagle Snacks". An eagle is featured prominently in part of the current Anheuser-Busch logo.

The Eagle Snack mix featured eagle-shaped pretzels and bacon-cheddar crackers—reproducing Anheuser-Busch's interlocking "A" and eagle logo—as well as the company's famed honey-roasted peanuts.

Jack Klugman and Tony Randall of The Odd Couple television show starred in a number of television commercials and print ads for Eagle Snacks during the 1980s and '90s.

Current status

The brand was determined to be unprofitable for Anheuser-Busch and it sold off the brand to Procter & Gamble in 1996[1] P&G got rights to the products and brand, but not the Anheuser-Busch logo originally used to market the brand. Eagle Snacks is not to be confused with Eagle Brand, a trademark used by Borden to market its sweetened condensed milk and dessert lines, now owned by The J.M. Smucker Co.

The Eagle Snacks brand was purchased from P&G by River West Brands and is now operated by a River West subsidiary.[2]

References
  1. "P.& G. BUYS EAGLE SNACKS TRADEMARK AND BRAND NAME" New York Times May 7, 1996 New York Times
  2. River West Brands


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