ET-lehti

ET-lehti is a Finnish language general interest magazine targeting senior people and is published in Tampere, Finland. The magazine has also a Swedish edition.

ET-lehti
Editor-in-chiefRiitta Korhonen
CategoriesLifestyle magazine
Frequency20 issues per year
Circulation202,259 (2013)
PublisherSanoma Magazines
Year founded1973 (1973)
CompanySanoma
CountryFinland
Based inTampere
LanguageFinnish
WebsiteET-lehti
ISSN0785-0913

History and profile

ET-lehti was established in 1973[1] and was originally started as a magazine for retired people.[2] The magazine is part of Sanoma and it is published by Sanoma Magazines.[3][4] Sanoma acquired the magazine in 1983.[5] It was published 18 times a year.[1] Later it began to be published 20 times per year.[6] The magazine targets senior people and is most read by women older than 50 years.[3] The most commonly included topics are about wellbeing, health, beauty, travel and finance.[3] The headquarters of the magazine is in Tampere.[6] The Swedish edition of the magazine was launched by Sanoma.[5]

Kaisa Larmela is one of the former editors-in-chief of ET-lehti who was appointed to the post in 1989.[7] On 15 February 2012 Riitta Korhonen became the editor-in-chief.[4] She succeeded Maija Toppila who was appointed to the post on 1 April 2008.[1][4]

Circulation

ET-lehti had a circulation of 259,291 copies in 2007,[1][8] making it the second best selling magazine in Finland.[9] Its circulation fell to 254,000 copies in 2009 and to 237,265 copies in 2010.[10] The magazine had a circulation of 232,260 copies in 2011.[11] In 2012 it was the fifth best-selling Finnish magazine with a circulation of 226,853 copies.[12][13] Its circulation was 202,259 copies in 2013,[6][14] making it the best-selling title in the Nordic countries.[15]

See also

References
  1. "Maija Toppila appointed Editor-in-Chief of ET-lehti". Publicitas. 11 March 2008. Archived from the original on 19 April 2015. Retrieved 19 April 2015.
  2. Hanna Uotila; Kirsi Lumme-Sandt; Marja Saarenheimo (2010). "Lonely older people as a problem in society - Construction in Finnish media" (PDF). International Journal of Ageing and Later Life. 5 (2).
  3. "Brands. ET lehti". Sanoma Magazines. Retrieved 19 April 2015.
  4. "Riitta Korhonen appointed Editor-in-Chief of ET-lehti". Sanoma. 14 February 2012. Archived from the original on 14 February 2015. Retrieved 19 April 2015.
  5. "SanomaWSOY Corporation History". Funding Universe. Retrieved 19 April 2015.
  6. "ET-lehti". Aikakaus Media. Retrieved 19 April 2015.
  7. Elizabeth Sleeman (2001). The International Who's Who of Women 2002. Psychology Press. p. 320. ISBN 978-1-85743-122-3.
  8. Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 19 April 2015.
  9. Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  10. "Western Europe Media Facts. 2011 Edition" (PDF). ZenithOptimedia. Retrieved 6 March 2016.
  11. "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 19 April 2015.
  12. "Biggest magazines by circulation 2012 in Finland". Aikakaus Media. Retrieved 19 April 2015.
  13. "Magazine Facts 2013" (PDF). Aikakaus Media. Retrieved 30 April 2015.
  14. "Circulation statistics 2013" (PDF). Media Audit Finland. Retrieved 19 April 2015.
  15. "Consumer magazines: Top ten titles in the Nordic countries 2013". Nordicom. Retrieved 14 January 2017.
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