Dynamic Yield

Dynamic Yield is a technology company that provides digital customer experience services to businesses. Dynamic Yield’s decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization, and one-to-one messaging.[1][2][3] Headquartered in New York, the company serves over 350 brands across the world.[4] The company was acquired by McDonald's in 2019.

Dynamic Yield
TypePrivate
IndustrySoftware, Web optimization
Founded2011
FounderLiad Agmon, Omri Mendellevich
HeadquartersNew York City
Key people
Liad Agmon (CEO)
Omri Mendellevich (CTO)
ParentMcDonald's
Websitewww.dynamicyield.com

History

Liad Agmon and Omri Mendellvich co-founded Dynamic Yield in 2011. Agmon has led the company as chief executive officer since its inception and sits on its board of directors.[5] Prior to starting Dynamic Yield, Agmon co-founded information security vendor Onigma (acquired by McAfee) and founded social-search company Delver (acquired by Sears Holdings).[6][7][8] Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and sat on the board of its Home Electronics and Outlets business units.[9]

Omri Mendellevich has served as the company’s chief technology officer since its inception.[10]

As of April 2019, the company has more than 300 enterprise clients including Urban Outfitters Inc., Ikea, and HelloFresh.[11]

The company’s headquarters are in New York, with offices in Tel-Aviv, Berlin, London and Singapore.[12]

Acquisition

In March 2019, McDonald’s Corporation acquired Dynamic Yield for a reported $300 million, making it McDonald's largest acquisition in nearly two decades.[13][14] McDonald's is now the sole owner of Dynamic Yield, which remains a standalone company.[15]

Funding

The company raised approximately $68 million over five funding rounds.

  • Feb 2012: undisclosed seed round led by Ofer Zinger and Ohad Gliksman.[16]
  • April 2013: a $2 million Series A round led by Bessemer Venture Partners (BVP), with investments from the New York Times Company and Eric Schmidt’s Innovation Endeavors.[17]
  • June 2014: a $12 million Series B round led by Marker LLC, with additional investments by Series A investors BVP, the New York Times Company and Innovation Endeavors, as well as a investments by ProSiebenSat.1 Media AG, a German media company.[18]
  • December 2016: Dynamic Yield announced a $22 million Series C round led by Vertex Ventures Israel (part of the Vertex Holdings network of funds) and Claltech with participation from Baidu and Global Founders Capital.[19] In July 2017, Dynamic Yield closed its Series C round with the addition of Deutsche Telekom Capital Partners and La Maison.[20]
  • August 2018: Dynamic Yield announced its Series D round, raising $32 million from Viola Growth, with participation from Union Tech Ventures.[21] In October 2018, Dynamic Yield closed its Series D round with an additional $5 million from NAVER Corporation, one of Korea’s largest Internet companies, bringing the total funding round total to $38 million.[22]

Recognition
  • CB Insights: Listed as top 100 AI companies in the world in 2018[23]
  • Crain’s Top 100 Places to Work in NY[24]
  • Named a Leader for three consecutive years in Gartner's Magic Quadrant for Personalization Engines[25]
  • One of Deloitte’s Technology Fast 500 Companies[26]

See also

References
  1. Lunden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". TechCrunch.
  2. Barrett, Brian (March 25, 2019). "McDonald's Bites on Big Data With $300 Million Acquisition". WIRED.
  3. "Dynamic Yield raises $22M to make marketing more personal".
  4. Heggie-Collins, Sam (July 8, 2020). "Dynamic Yield Expands APIs to Enable Entire Personalization Suite Beyond Web". Directors Club.
  5. Ha, Anthony. "Personalization company Dynamic Yield raises $22M and adds Baidu as an investor". TechCrunch.
  6. "Liad Agmon About What It Takes To Build A Startup In Israel | People". NoCamels - Israeli Innovation News. 2013-02-10. Retrieved 2019-04-17.
  7. Kawamoto, Dawn. "McAfee buys, integrates Onigma". CNET. Retrieved 2019-04-17.
  8. "Sears buys social search engine Delver.com". DMNews.com. Retrieved 2019-04-17.
  9. Elana Widmann (February 10, 2013). "Liad Agmon, A 35-Year-Young Startup Veteran, On What It Takes To Build A Good Startup In Israel". NoCamels.
  10. "McDonald's to buy Israel's Dynamic Yield for $300 million". www.israelhayom.com. Retrieved 2019-04-25.
  11. "McDonald's Is Buying a Decision-Logic Tech Company to Personalize Your Drive-Thru Experience". Fortune. Retrieved 16 May 2019.
  12. "Dynamic Yield Career Page".
  13. "McDonald's acquires decision technology company Dynamic Yield". S&P Global. March 25, 2019.
  14. Lucas, Amelia (2019-03-25). "McDonald's announces acquisition to personalize the drive thru". www.cnbc.com. Retrieved 2019-04-25.
  15. Blustein, Andrew (March 27, 2019). "McDonald's aims to personalize Drive Thru experience with $300m Dynamic Yield acquisition". The Drum.
  16. "dynamic yield funding rounds". CrunchBase. Archived from the original on 2014-04-27.
  17. Robin Wauters (April 24, 2013). "Website revenue optimization co Dynamic Yield raises $2m". NoCamels.
  18. John Biggs (June 20, 2014). "Website revenue optimization co Dynamic Yield raises $2m". Techcrunch.
  19. Anthony Ha (Dec 20, 2016). "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor". Techcrunch.
  20. Anthony Ha. "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor".
  21. Wan, Celia (August 8, 2018). "Dynamic Yield Raises $32 Million To Personalize Online Shopping".
  22. Luden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". www.techcrunch.com. TechCrunch.
  23. "AI 100: The Artificial Intelligence Startups Redefining Industries". CB Insights.
  24. "Crain's Best Places to Work".
  25. "Magic Quadrant for Personalization Engines". Gartner.
  26. "Deloitte Technology Fast 500". Deloitte.
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