Drugs I Need

Drugs I Need is a satirical animated short made by The Animation Farm and the Austin Lounge Lizards and produced by the Consumers Union.[1]

For the Against All Will song, see The Drug I Need.

Plot

The animation parodies a regular pharmaceutical television commercial, detailing the benefits of a drug whose use isn't described in detail. Instead, a large number of side effects are sung to an upbeat musical jingle, which emphasizes that the consumer should buy the fictional drug Progenitorivox— even if the generic drug is half the cost— if only to be like a family on TV. The animation ends with a seemingly random disclaimer, also a parody of pharmaceutical or "drug" advertisements.

Reception

The video won the Public Affairs Council's Grassroots Innovation Award in 2006.[2]

References
  1. Schwartz, John (March 8, 2005). "May Cause Laughter". The New York Times. Archived from the original on November 14, 2012. Retrieved 11 June 2013.
  2. Rikki, Amos (February 14, 2006). "Health-linked trio win the 2006 Grassroots Innovation Awards for Political Advocacy Campaigns". Public Affairs Council. Archived from the original on February 14, 2006. Retrieved 11 June 2013.
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