Dr Pepper/Seven Up

Dr Pepper/Seven Up, Inc. (DPSU, or Dr Pepper 7UP, Inc.) was a Plano, Texas-based[1] soft-drink manufacturing company created by the merger of Dr Pepper, Inc. and The 7 Up Company on May 19, 1986. The merger was a result of the independent bailouts of both companies[2] and the subsequent FTC blockage of a Dr Pepper merger with Coca-Cola.[3] The DPSU merger resulted in the breakup of international branding rights held by the two independent companies.

"DPSU" redirects here. For other uses, see DPSU (disambiguation).
Dr Pepper/Seven Up, Inc.
IndustryBeverages
FateAcquired then Divested
PredecessorDr Pepper, Incorporated and The 7 Up Company
SuccessorCadbury Schweppes plc (2006)
and later Dr Pepper Snapple Group (2008-2018) and Keurig Dr Pepper (2018-present)
Founded1986 (1986)
Defunct2006 (as a company) (2006 (as a company))
HeadquartersPlano, Texas
ProductsBeverages (Non-Alcoholic)
WebsiteDpsu.com

Dr Pepper/Seven Up, Inc. was purchased by Cadbury Schweppes plc and the Carlyle Group on March 2, 1995 after the conglomerate became debt-ridden and insolvent. It sold for about US$1.7 billion, plus about US$870 million of Dr Pepper/Seven-Up debt. This made Cadbury Schweppes the largest soft drink company in the world not to be named after a cola beverage.

In early 2006, Cadbury Schweppes purchased the remainder of Dr Pepper/Seven Up, Inc. and Dr Pepper/Seven Up Bottling Group from The Carlyle Group. All Dr Pepper/Seven Up, Inc. assets were absorbed into Cadbury Schweppes Americas Beverages, which included Mott's Beverages and Snapple Beverages. Dr Pepper/Seven Up Bottling Group was merged with other Cadbury-acquired bottlers and renamed Cadbury Schweppes Bottling Group.

In May 2008, Cadbury Schweppes spun off Cadbury Schweppes Americas Beverages into an independent company called the Dr Pepper Snapple Group, and renamed itself to Cadbury plc.[4] Dr Pepper/Seven Up still exists as a trademark and brand name as of 2020.[5]

On July 9, 2018, Keurig acquired the Dr Pepper Snapple Group in an $18.7 billion deal. The combined company was renamed Keurig Dr Pepper, and began trading publicly again on the New York Stock Exchange under the ticker "KDP". Shareholders of Dr Pepper Snapple Group own 13% of the combined company, with Keurig shareholder Mondelez International owning 13% to 14% of that fraction. JAB Holdings owns the remaining, majority, stake.

References
  1. "FAQ." Canada Dry. Retrieved on June 25, 2009.
  2. NY Times. Retrieved on June 4, 2015.
  3. FTC Archive. Retrieved on June 4, 2015.
  4. Cadbury plc Demerger. Retrieved on December 29, 2009.
  5. Retrieved on March 15, 2020.
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