Digital billboard

A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds.[1] Digital billboards are primarily used for advertising, but they can also serve public service purposes.

Digital billboard with changing images, Ypsilanti, MI

Safety concerns

There have been concerns regarding road safety when digital billboards are present. The Federal Highway Administration (FHWA) conducted a study in 2001 to review the effects of electronic billboards (EBBs) on crash rates. According to the FHWA, it appeared that there was no effective technique or method appropriate for evaluating the safety effects of EBBs on driver attention or distraction at that time.[2] More recent and extensive studies have affirmed the negative impact of digital billboards on driver attention.[3][4]

References
  1. Inc., Outdoor Advertising Association of America. "Outdoor Advertising Association of America, Inc. > About OOH > OOH Basics > OOH Media Formats > Digital Billboards". www.oaaa.org. Archived from the original on 2014-02-22.
  2. "Electronic Billboards - Outdoor Advertising Control - Real Estate - FHWA". www.fhwa.dot.gov. Archived from the original on 2010-06-23.
  3. Wachtel, Jerry (2009-04-22). "Safety Impacts of the Emerging Digital Display Technology for Outdoor Advertising Signs" (PDF). Transportation Research Board of the National Academies. National Cooperative Highway Research Program. Archived from the original (PDF) on 2014-03-21. Retrieved 2014-03-21.
  4. "Effects of Outdoor Advertising Displays on Driver Safety" (PDF). California Department of Transportation. Caltrans Division of Research and Innovation. 2012-10-11. Archived from the original (PDF) on 2014-03-21. Retrieved 2014-03-21.
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