Destination Ontario

Destination Ontario, legally the Ontario Tourism Marketing Partnership Corporation (OTMPC; French: Société du Partenariat ontarien de marketing touristique (SPOMT)), is an agency of the Government of Ontario in the province of Ontario in Canada. Established in 1999, Destination Ontario has the mission to promote Tourism in Ontario and reports to the Ministry of Heritage, Sport, Tourism and Culture Industries (Ontario).[1][2]

Destination Ontario
Ontario Tourism Marketing Partnership Corporation
Formation1999
TypeGovernment agency, Destination marketing organization
HeadquartersToronto, Canada
Location
FieldsTourism
Official language
English, French
Websitewww.destinationontario.com

With the vision of promoting the province of Ontario as a preferred global destination, Destination Ontario's stated mission is to generate increased visitation by Ontarian, Canadian, and International tourists; to enhance tourism expenditures in Ontario; and to contribute to the provincial economic prosperity through impactful marketing and results-oriented investment partnerships. The agency endeavours to:

  • market Ontario as a travel destination
  • undertake joint marketing initiatives with the tourism industry
  • support and assist the marketing efforts of the tourism industry
  • work in cooperation with the tourism industry, the Government of Ontario, other governments and other agencies of governments

Destination Ontario works directly with its Canadian federal counterpart, Destination Canada, in cooperation to increase visitation to both the province and the country. It has operated marketing campaigns in many jurisdictions, including Ontario, other Canadian provinces, the United States, the United Kingdom, Germany, France, China and Japan. Destination Ontario often markets under the slogan "Yours to Discover", a brand that represents the ideology of what Ontario is as a province – a destination where one discovery leads to another.

The organization is headed by an 8-person board of directors which is overseen by a President and chief executive officer, chosen from the combined private and public sector nature of the industry to represent the various regions of the province.

Websites

See also

References
  1. "Destination Ontario". www.destinationontario.com. Retrieved 3 September 2020.
  2. "Ministry of Heritage, Sport, Tourism and Culture Industries". www.ontario.ca. Retrieved 3 September 2020.
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