Deals

Deals (previously stylized as DEAL$) was an American chain of discount variety stores owned by Dollar Tree. The chain operated more than 221 stores located in shopping centers, malls (until 2015), and urban areas in 19 states throughout the United States.

For other uses, see Deal (disambiguation).
Deals
TypeSubsidiary
IndustryRetail, Variety, Discount
FateAcquired and re-branded by Dollar Tree
FoundedNovember 1999 (1999-11) in Bridgeton, Missouri
FounderTom Holley
DefunctMarch 1, 2016
Headquarters
Chesapeake, Virginia
,
United States
Number of locations
221 (2015/16)
Area served
United States
ProductsHealth and beauty, food and snacks, party, seasonal décor, housewares, glassware, dinnerware, household cleaning supplies, candy, toys, gifts, gift bags and wrap, stationery, craft supplies, teaching supplies, books, frozen foods and dairy.
ParentIndependent (1999-2002)
SuperValu (2002–2006)
Dollar Tree (2006–2016)
WebsiteDeals-Stores.com (redirects to dollartree.com)

Each store stocked a variety of products including national, regional, and private-label brands, and accepted manufacturers' coupons. Departments found in a Deals store included health and beauty, food and snacks, party, seasonal décor, housewares, glassware, dinnerware, household cleaning supplies, candy, toys, gifts, gift bags and wrap, stationery, craft supplies, teaching supplies, and books. The majority of Deals stores also sold frozen foods and dairy items such as milk, eggs, pizza, ice cream, frozen dinners, and pre-made baked goods.[1]

History
Deal$ logo, used from the 2006 acquisition until 2013.

Tom Holley owned the local Grandpa's chain in St. Louis, which he sold in November 1999 to Value City so he could open additional Deal$ stores after the first few proved successful. It eventually evolved into a chain of 41 discount dollar stores located from Missouri to Ohio. Later acquired by SuperValu on May 20, 2002, Deal$ had grown to 53 stores.[2] And finally by March 29, 2006, Dollar Tree, Inc. acquired all Deal$ stores from SuperValu Inc, now 138 outlets.[3]

On March 1, 2016, Dollar Tree re-branded most of the company's Deals stores as Dollar Tree stores. The conversion of Deals' stores was done as part of the parent company's acquisition of Family Dollar.[4] The remaining 5 Deals stores were converted to Family Dollar stores.

Since 2018, some Dollar Tree locations formerly Deals began to close, many of them were located in the Northern United States.

Website

In 2013, Deals launched a full e-commerce website, deals-stores.com, to sell merchandise in both single items and larger quantities to individuals, small businesses, and organizations. The website was also used to advertise in-store events, specials, seasonal promotions, and featured products. As a part of its re-branding in 2016, it now redirects to Dollar Tree's website.

References
  1. "about deals stores". Deals-Stores.com. Archived from the original on 2013-05-07. Retrieved 2013-06-23.
  2. "Supervalu completes Deal$ acquisition". www.bizjournals.com. Retrieved 2020-03-07.
  3. "Dollar Tree Completes Acquisition of Deal$ Stores". DollarTreeInfo.com. Retrieved 2013-06-23.
  4. "Dollar Tree, Inc.: Shared Shopping Cart". Dollar Tree. 2016-03-03. Archived from the original on March 3, 2016. Retrieved 2020-01-13.
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