D'decor

D'Decor Home Fabrics Pvt. Ltd. (formerly Dicitex Decor Pvt. Ltd.),[1] is a producer of curtain and upholstery fabrics. Their products are designed by in-house, and are also being used by designers and furniture-makers in both Europe & USA. Their customers include some of the brands [2] The company's turnover has increased from USD 8 million in 1999 to USD 100 million in 2014 (includes D'Decor Home Fabrics, D'Decor Exports & a distribution company owned by D'Decor).

D'Decor Home Fabrics Pvt. Ltd.
TypePrivate
IndustryHome improvement retailers
Founded1999
HeadquartersMumbai
Key people
Ajay Arora, Managing Director
Sanjay Arora, Managing Director
ProductsCurtains, upholstery, velvets, wallpapers, furnishing fabric, embroidered fabric
RevenueUSD 100 million in 2014
Number of employees
2000+

D'Decor exports home fabrics to 15 countries (90% sales come from US, Belgium, UK & Middle East).[2] The customers include international brands across the globe in the home space.[3]

Marketing

D’Decor has copyrights and ownership to more than 10,000 designs. D'Decor participates in five biggest international trade fairs annually - Moods, Heimtex, Intertex Shanghai Show, Proposte and Evteks.[4]

Manufacturing facility

D’Decor operates four manufacturing plants which are located in Tarapur, near Mumbai.[5] The output of their plants exceed 120,000 metres a day. At any given point of time, D’Decor’s supply chain is capable of delivering more than 200,000 SKUs. These are chosen from a large spectrum of products comprising furnishing fabrics, embroidered fabrics, yarns, ready-mades, velvets and wallpapers.

Accomplishments
  • D’Decor was awarded the World's Largest Woven Upholstery and Curtain mill by Fabric & Furnishing International.
  • D’Decor was the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first robotic warehouse in India.
  • D'Decor was voted India's most trusted furniture retail brand according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory.[6]

See also

References
  1. "Mediaedge:cia ushers in D'decor in the new year". afaqs. 6 January 2010.
  2. "D'Decor Launches Fashion for Indian Homes; Bollywood's swishest couple SRK and Gauri Khan as Brand ambassadors". Exchange4Media. 28 August 2010. Archived from the original on 29 August 2010. Retrieved 28 September 2010.
  3. "D Decor launches fashion for Indian homes". The Indian Express. 29 August 2010.
  4. "Spiritual sparkle". The Indian Express. 29 August 2010. Archived from the original on 10 October 2012. Retrieved 28 September 2010.
  5. "D' Decor to expand presence". The Hindu. 27 August 2010.
  6. "India's Most Trusted Brands 2014". Trust Research Advisory. Archived from the original on 2 May 2015.

Official website

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