Curvy Kate

Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Harrow.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]

Curvy Kate
Founded2009
HeadquartersUnit 1, Hawthorn Centre, Elmgrove Road,
Harrow
,
United Kingdom
Key people
Steve Hudson (Founder/Director)
ProductsLingerie
BrandsBrastop, Flirtelle, Scantilly

Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[4][5][6] Since 2008 the winners have been: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010) Lizzie Haines (2011)[9] Sophie Morgan (2012)[10] Lotte Williams (2013) and Sophia Adams (2015).

In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.[11]

Awards

2011

2012

  • Full Bust Brand of the Year – UK Lingerie Awards
  • Best Marketing Campaign – UK Lingerie Awards[13][14]

2014

  • Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
  • Womenswear Brand of the Year – Drapers Awards[15]

2015

  • Marketing Campaign of the Year – UK Lingerie Awards[16]

References
  1. "Contacts." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
  2. "Curvy Kate Lingerie". Boudoirlingerie.co.uk. Retrieved 2013-10-24.
  3. Curvy Kate 1st Birthday – Lingerie Buyer Archived 2010-08-19 at the Wayback Machine
  4. Ethnic Lingerie Models Ignored – Lingerie Buyer Archived 2012-06-17 at the Wayback Machine
  5. "A Look at Curvy Kate with Cheryl Warner". thelingeriejournal.com. 27 May 2011.
  6. Ethnic Lingerie Models – Lingerie Buyer Archived 2010-12-19 at the Wayback Machine
  7. "Emma's a real star in a bra". WalesOnline. 2008-09-21. Retrieved 2013-11-06.
  8. "Lauren Colfer: Star in a Bra 2009 Winner!". The Lingerie Post. 2009-08-05. Retrieved 2013-11-06.
  9. "Lizzie Haines scoops Curvy Kate modelling prize". Archived from the original on 22 September 2011. Retrieved 19 April 2012.
  10. "Star in a Bra 2012 – TOP TEN!". Sophiajenner.wordpress.com. 2012-04-19. Retrieved 2013-11-06.
  11. "Shop All Scantilly- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15.
  12. "Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine". Theappointment.co.uk. Archived from the original on 2012-01-29. Retrieved 2013-10-24.
  13. "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
  14. "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2012-07-21. Retrieved 2013-10-24.
  15. "The Drapers Interview: Steve Hudson, Curvy Kate". Drapers. Retrieved 2016-06-15.
  16. Clarke, Sarah. "UKLA WINNER: Marketing Campaign of the Year". www.lingerieinsight.com. Archived from the original on 2016-08-10. Retrieved 2016-06-15.
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