Cordiant Communications Group

Cordiant Communications Group was an advertising agency conglomerate in business from 1995 to 2003. In 2001, Cordiant was the eighth largest advertising group worldwide, with an estimated gross income of US$1.2 billion and billings of around US$13.4 billion.

Cordiant Communications Group
IndustryAdvertising
FateAcquired by WPP Group
Founded1995 (1995)
Defunct2003 (2003)

After the Saatchi brothers were ousted from Saatchi & Saatchi, it was renamed Cordiant.[1] In 1997 Cordiant split into two: Cordiant Communications Group and Saatchi & Saatchi (latter absorbed by Publicis Groupe in 2000).[2] In 2003, WPP Group successfully bid for Cordiant.[3]

References
  1. "Saatchi & Saatchi becomes Cordiant". The Independent. 1995-03-17. Retrieved 2020-01-23.
  2. Journal, Sarah Ellison Staff Reporter of The Wall Street (2000-06-22). "Publicis, Saatchi & Saatchi Merger Will Create a Traditional Firm". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-01-23.
  3. "WPP snaps up Cordiant with £266m offer". Euromoney. Retrieved 2020-01-23.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.