CoolBrands (branding initiative)

CoolBrands is an annual initiative to identify the UK's coolest brands. The list has been compiled annually since 2001; the results are published every September. The survey seeks the opinion of independent experts and thousands of consumers.

Cool brands

According to CoolBrands the coolest brands were:

Rank2008 [1]2009 [2]2010 [3]2011 [4]2012 [5]2013 [6]
1Aston MartiniPhoneAston MartinAston MartinAppleApple
2iPhoneAston MartiniPhoneAppleYouTubeAston Martin
3AppleAppleiPadHarley-DavidsonAston MartinRolex
4Bang & OlufseniPodBlackBerryRolexTwitterNike
5YouTubeNintendoBang & OlufsenBang & OlufsenGoogleGlastonbury
6GoogleYouTubeHarley-DavidsonBlackBerryBBC iPlayerYouTube
7NintendoBlackBerryNintendoGoogleGlastonburyGoogle
8Agent ProvocateurGoogleGoogleFerrariVirgin AtlanticTwitter
9RolexBang & OlufsenFerrariNikeBang & OlufsenVirgin
10Tate ModernPlayStationDom PerignonYouTubeLibertyRay-Ban
11Dom PerignonXboxBBC iPlayerAlexander McQueenSonyMercedes-Benz
12VirginTate ModernVivienne WestwoodDom PerignonBoseBang & Olufsen
13FerrariDom PerignonApplePlayStationHaagen-DazsChanel
14DucatiVirginTate ModernRay-BanSelfridgesPrada
15PlayStationFerrariYouTubeChanelBen & Jerry'sAdidas
16SonySonyMININintendoMercedes-BenzBBC
17NikeMINIChanelVivienne WestwoodVogueSony
18BoseVivienne WestwoodRay-BanAgent ProvocateurSkypeSong Music Entertainment
19FacebookRolexAlexander McQueenTate ModernNikeAlexander McQueen
20LamborghiniBBCJimmy ChooMaseratiNikonSpotify

Super brands

SuperBrands commissions independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers.


See also

References
  1. "Official results 2008". Retrieved 2013-10-12.
  2. "Official results 2009". Retrieved 2013-10-12.
  3. "Official results 2010". Retrieved 2013-10-12.
  4. "Official results 2011" (PDF). Archived from the original (PDF) on 2013-10-02. Retrieved 2012-10-12.
  5. "Apple voted Britain's coolest brand (2012)". Telegraph.co.uk. Retrieved 2012-10-12.
  6. "Official results 2013" (PDF). Archived from the original (PDF) on 2013-10-27. Retrieved 2013-10-12.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.