Como Alí

"Como Alí" is a song by Spanish singer and songwriter Rosalía. Written by the performer alongside English singer-songwriter James Blake, Brittany Hazzard and habitual collaborators Frank Dukes and El Guincho. The track will be released as a promotional single for the singer's MAC Cosmetics benefic campaign on September 24, 2020 though Columbia Records alongside a music video.[1] The track references the 1968 Esquire Magazine cover where Muhammad Ali is portrayed, as the martyr Saint Sebastian.[2]

"Como Alí"
Promotional single by Rosalía
LanguageSpanish
English title"Like Alí"
Released2020
RecordedSeptember 2018
StudioConway Recording Studios, Los Angeles
GenrePop
Length2:18
LabelColumbia Records
Songwriter(s)
Producer(s)

Background

In March 2019, Rosalía started her first world tour in Argentina. Its setlist included four unreleased tracks, one of them being "Como Alí". The track was sung at almost all stops of El Mal Querer Tour and became a fan favorite. During the COVID-19 pandemic lockdown in the United States, the track was revamped to serve as the main song for her future consmetic campaign. On August 24, 2020, "Como Alí" was registered on ASCAP.[3] Five days later, MAC Cosmetics announced on social media that a new face for Viva Glam would be revealed soon.[4] Rosalía was announced as the brand's new face on August 31.[5] A new red lipstick by MAC was revealed to be released in North American stores on September 24.[6] The brand had this to say about the Spanish singer and its new product: "taking its roots in flamenco, Rosalía's art mixes genres and emotions: she takes risks, she is full of generosity, she is pure brilliance. She's a dynamic feminist who inspires self-expression and represents creativity and individuality. Thus, this lipstick contains charisma, energy and strength".[7] All proceeds will be destinated to organizations that "will help support women and girls, people affected by HIV/AIDS and the LGBTQ+ community".[8]

That same day the singer told Elle Canada that, by the time the spot aired on TV and the benefic lipstick was released, she would be dropping a new song titled "Como Alí".[9]

Music video

A music video for "Como Alí" directed by Canadian filmmaker Gordon Von Steiner was shot in Garraf in early January 2020.[10] This will serve as another promotional item to incentive the product's sales as well as to promote the song and the singer's career. It features Rosalía dressed in red in a desertic ladscape accompanied by almost twenty dancers.

References
  1. "Rosalia Teams Up With MAC Viva Glam for New Fiery Lipstick: Exclusive". Billboard. 2020-08-31. Retrieved 2020-08-31.
  2. Hudson, Jill (2017-05-31). "Muhammad Ali's 1968 'Esquire' cover is one of the greatest of all time". The Undefeated. Retrieved 2020-08-31.
  3. Sampaio, Sofia (2020-08-24). "Rosalía registra novas músicas no ASCAP". Latina Brasil (in Portuguese). Retrieved 2020-08-31.
  4. Cosmetics, Mac (August 29, 2020). "New face. New shade. Two days. #MACVIVAGLAM". Twitter. Retrieved 2020-08-31.
  5. "Rosalía's MAC Viva Glam Lipstick Will Make You Feel Like a "Milionària"". E! Online. August 31, 2020. Retrieved 2020-08-31.
  6. "Rosalía Is the Newest Ambassador for MAC Cosmetics' Viva Glam Line". HYPEBAE. Retrieved 2020-08-31.
  7. "Rosalía y MAC lanzan labial para apoyar a mujeres y la comunidad LGBT". www.milenio.com. Retrieved 2020-08-31.
  8. 20minutos (2020-08-31). "Rosalía lanza con MAC su propio labial con fines benéficos". www.20minutos.es - Últimas Noticias (in Spanish). Retrieved 2020-08-31.
  9. "Rosalía Is the New Face of M.A.C Cosmetics' Viva Glam Campaign". Elle Canada. Retrieved 2020-08-31.
  10. Source, Rosalía (August 31, 2020). "Imágenes del set de grabación para el spot publicitario de @MACcosmetics en colaboración con Rosalía (Como Ali)". Twitter (in Spanish). Retrieved 2020-08-31.
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