Clearblue

Clearblue is a brand of Swiss Precision Diagnostics that offers consumer home diagnostic products such as pregnancy tests, ovulation tests and fertility monitors.[1][2][3]

Clearblue
OwnerSPD Swiss Precision Diagnostics GmbH
Introduced1985
MarketsWorld
Websitewww.clearblue.com

Product history
Clearblue home pregnancy test system 1985

Clearblue was introduced in 1985 with the launch of the first Clearblue Home Pregnancy Test system, which at the time was owned by Unilever.[4] It was the world’s first “rapid home test” that gave pregnancy test results in 30 minutes and allowed a woman to take a test before going to the doctor.[4] The test was a three-step process using a dipstick and small tray.[4]

In 1988, Clearblue launched the first one-step pregnancy test with the invention of lateral flow technology.[3][5] This one-step test gave a result in 3 minutes, subsequently reduced to a 1-minute result when Clearblue introduced the world’s first one-minute home pregnancy test in 1996.[6] In 2003, Clearblue released the first digital pregnancy test to show the result in words ‘Pregnant’ or ‘Not Pregnant’ on a digital screen.[7][8]

In 2008, Clearblue launched the Clearblue Digital Pregnancy Test with Conception Indicator, which sells in Europe.[9]

Clearblue has also launched ovulation and fertility home diagnostic products to help women identify their fertile days and to maximize their chances of conception.[10]

In 1989, Clearblue released the first one-step home ovulation test, enabling women to measure their surge in Luteinising Hormone (LH) to determine their most fertile days.[8][11] In 1999, the brand launched the world’s first dual-hormone fertility monitor, which allowed women to measure estrone3-glucuronide (estrogen) in combination with LH.[12]

The company created the first digital ovulation test in 2004.[13]

In 2013, the company also began offering an ovulation test with a dual hormone read detecting both estrogen and LH.

Clearblue Advanced Digital Ovulation Test


In 2017 Clearblue launched the Clearblue® Connected Ovulation Test System . The Clearblue Connected Ovulation Test System connects via Bluetooth® to a users phone – it was the first test system tracking 2 hormones and connecting to the users phone. Results are synced and displayed on the phone together with a monthly calendar, cycle comparison charts. Users can also set smart reminders.

Awards and Partnerships

Clearblue won the 2012 Red Dot Design Award in the product design category for its Clearblue Plus Pregnancy Test. Its ergonomic design aimed to make the test easy to use.[14] The Clearblue Digital Ovulation test was the 2011 Platinum winner in the Prima Baby Reader Awards.[15]

In 2019 Clearblue’s Connected Ovulation Test System won the European New Product of the Year Award by Nicholas Hall, sponsored by OTC New Products Tracker and Most Innovative New OTC Product in the UK OTC Marketing Awards 2019https://pharmaintelligence.informa.com/events/awards/otc-marketing-awards-2019/winners-2019

Clearblue partnered with Tommy’s Charity in the UK in 2018-2019 to promote the importance of preparing for pregnancy.[16]

In 2019, Clearblue, in partnership with the Be My Eyes app launched the first service of its kind for their blind and low vision users of Clearblue.[17]

Clearblue was a donor to Flight for Every Mother Ltd, a humanitarian project led by Dr. Sophia Webster which aimed to improve maternal health in Africa.[18]

Corporate history

SPD was formed in 2007 as a joint venture, between Procter & Gamble (P&G) and Alere (now a part of the Abbott group, since October 2017) to create, using its parent companies’ complementary strengths, one of the world's foremost organisations in consumer diagnostics.[19]

P&G is a major consumer goods company, with numerous household brands that touch the lives of millions of people every single day. Alere (a wholly owned subsidiary of Abbott) is among the world's leading providers of innovative diagnostic products, renowned for their proven reliability in the professional management of women’s health and chronic and infectious disease

SPD is headquartered in Geneva, Switzerland.[20] In addition to Clearblue, the company also manufactures and distributes other consumer diagnostic products.

Clearblue Innovation Center

The Clearblue research and development facility - the Clearblue Innovation Center - is based in Bedford, United Kingdom and employs over 150 people. The Research Center has conducted over 180 clinical studies involving over 300,000 clinical trial participants.[21][22]

See also

References
  1. Alexandra Sifferlin (2013-08-28). "Finally, The First Home Pregnancy Test That Tells You How Pregnant You Are". Time. Retrieved 2013-10-07.
  2. {{cite web there are two windows a result line and a control line, if control like doesn't show up that doesn't always mean it is inaccuarate. About 98% of the time they are right. You should still get a pregnancy test the following morning or go to your local doctor. |url=http://www.boston.com/lifestyle/health/2013/09/08/new-home-pregnancy-test-reveals-how-pregnant-you-are/UpQFvWgbq8Mhza8VKxmnSL/story.html |author=Deborah Kotz |date=2013-09-08 |accessdate=2013-10-07 |title=New home pregnancy test reveals how pregnant you are |publisher=Boston.com}}
  3. Pagan Kennedy (2012-07-27). "Who Made That Home Pregnancy Test?". New York Times. Retrieved 2013-10-07.
  4. Geoffrey Jones; Alison Kraft (2010-06-04). "Corporate venturing: the origins of Unilever's pregnancy test". Business History. 46 (1): 100–122. doi:10.1080/00076790412331270139.
  5. Sarah Tiplady (2013). "7.3: Lateral Flow and Consumer Diagnostics". The Immunoassay Handbook. pp. 533–536. Retrieved 2013-10-17.
  6. A.J. Jacobs (1997-07-18). "David Lynch Takes a Pregnancy Pause". Entertainment Weekly. Retrieved 2013-10-07.
  7. "A Timeline of Pregnancy Testing". The Office of NIH History. Archived from the original on 2019-08-07. Retrieved 2013-10-07.
  8. Sarah Tiplady. "Chapter 7.4: Consumer Diagnostics—Clearblue Pregnancy and Fertility Testing". The Immunoassay Handbook. pp. 537–540. Retrieved 2013-10-17.
  9. Gnoth, C., & Johnson, S. (2014). Strips of hope: accuracy of home pregnancy tests and new developments. Geburtshilfe und Frauenheilkunde, 74(07), 661-669.
  10. "A Timeline of Pregnancy Testing". The Office of NIH History. Retrieved 2020-12-11
  11. Whitelaw, Dr. W. A., ed. (2004). "History of Medicine Days" (PDF). The University of Calgary. Retrieved 2013-10-07.
  12. "New Pregnancy Test May Also Show Miscarriage Risk". NPR News Station. 2013-07-11. Retrieved 2013-10-07.
  13. "Clearblue Digital Ovulation Test" (PDF). Retrieved 2013-10-07.
  14. "ClearBlue Plus". Red Dot 21. Archived from the original on 2013-12-02. Retrieved 2013-10-07.
  15. "Platinum winner - ovulation test". Babyexpert.com. Archived from the original on 2013-12-02. Retrieved 2013-10-23.
  16. Tommys Charity.
  17. clearblue-bemyeyes
  18. "Sponsors". Flight For Every Mother. Archived from the original on 2013-12-04. Retrieved 2013-10-07.
  19. "Inverness Medical and Procter & Gamble form consumer diagnostics joint venture – SPD Swiss Precision Diagnostics GmbH". Thomson Reuters. 17 May 2007. Retrieved 12Oct2020.
  20. "SPD Swiss Precision Diagnostics GmbH". Bloomberg Businessweek. Retrieved 2013-10-07.
  21. Sarah R. Johnson; Fernando Miro; Sophie Barrett; Jayne E. Ellis (2009). "Levels of urinary human chorionic gonadotrophin (hCG) following conception and variability of menstrual cycle length in a cohort of women attempting to conceive". Current Medical Research and Opinion. 25 (3).
  22. SR Johnson (2013-09-06). "Abstracts of the 27th Annual Meeting of ESHRE, Stockholm, Sweden, 3 July—6 July 2011". Human Reproduction.
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