Christine Moorman

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1][2][3] marketing organization[4] and marketing research.[5][6] She is a Fellow of the American Marketing Association.[7] She is the Editor-in-Chief of the Journal of Marketing.[8]

Christine Moorman
Nationality	United States
Title	T. Austin Finch Professor, Sr.
Academic background
Education	University of Pittsburgh
Thesis	The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988)
Doctoral advisor	Gerald Zaltman C. Whan Park
Academic work
Discipline	Marketing
Institutions	Duke University University of Wisconsin, Madison

Books

• Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.[9]

Selected research publications

• Moorman, Christine, and George S. Day. "Organizing for marketing excellence." Journal of Marketing 80, no. 6 (2016): 6-35.
• Moorman, Christine, Gerald Zaltman, and Rohit Deshpande. "Relationships between providers and users of market research: The dynamics of trust within and between organizations." Journal of Marketing Research 29, no. 3 (1992): 314.
• Moorman, Christine, Rohit Deshpande, and Gerald Zaltman. "Factors affecting trust in market research relationships." Journal of Marketing (1993): 81-101.

Awards

• Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.[10]

References

1. "Marketers Keep Spending on Social Despite Lack of Results". Ad Age. 2016-02-17. Retrieved 2021-01-20.
2. Ariker, Matt; Diaz, Alejandro; Moorman, Christine; Westover, Mike (2017-11-30). "Quantifying the Impact of Marketing Analytics". Harvard Business Review. Retrieved 2021-01-20.
3. Christine Moorman. "Hiring A Marketer? Join The Crowd!". Forbes.com. Retrieved 2021-01-20.
4. Christine Moorman. "Why You Should Build A Digital Marketing Organization". Forbes.com. Retrieved 2021-01-20.
5. Seetharaman, Deepa; Woo, Stu (2016-10-10). "Facebook Rolls Out Workplace Chat Tool". WSJ. Retrieved 2021-01-20.
6. "Christine Moorman Bio". faculty.fuqua.duke.edu.
7. "The American Marketing Association Announces 2017 Fellows". Prweb.com. 2017-05-16. Retrieved 2021-01-20.
8. "Archived copy". Archived from the original on 2018-02-26. Retrieved 2018-01-23.CS1 maint: archived copy as title (link)
9. "Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success". The Financial Express. 2017-08-25. Retrieved 2021-01-20.