Children's World (retailer)

Children's World Ltd was a British retail chain. It was established by Boots in 1986[1] [2] and sold to Storehouse in 1996, when the stores were rebranded as Mothercare World.[3]

The Children's World logo

Format

At the time, Boots' larger high street stores sold a range of baby products, maternity and children's clothing. However the Children's World stores were a larger "superstore" format typically located on retail parks,[4] which sold a wider range of children's clothes, shoes, toys, baby products, nursery furniture. The stores also included a play area, hairdresser and a snack bar.[5][6]

Marketing

The logo resembled a pile of multicoloured building blocks.[7] The slogan was "Everything in the World for Children".[8]

Finances
A former Children's World store rebranded to Mothercare World in Croydon.

By 1995 the retailer had 48 stores and a turnover of £105 million.[9] Due to a lack of profitability, Storehouse acquired the business from Boots in the following year.[10]

References
  1. Company no 00232232, Articles of Association
  2. Toy Retailers Association https://www.toyretailersassociation.co.uk/80s
  3. Independent https://www.independent.co.uk/news/business/the-investment-column-storehouse-needs-to-do-more-1295322.html
  4. Carrier bag example https://www.flickr.com/photos/13462353@N05/11296416126
  5. Walgreens Boots Alliance Heritage http://archives.walgreensbootsalliance.com/Record.aspx?src=CalmView.Catalog&id=WBA%2FBT%2FCW
  6. Children's World TV advert, https://www.youtube.com/watch?v=wo-JVljOoeY
  7. Sainsburys' Archive https://sainsburyarchive.org.uk/catalogue/search/sabra7l7210-image-of-the-exterior-and-car-park-at-5-belgrave-road-leicester-branch/ref/p1066-leicester-belgrave-5-belgrave-road-1987-2013-sainsburys-branch/fbr/true/c/5
  8. Walgreens Boots Alliance Heritage http://archives.walgreensbootsalliance.com/GetMultimedia.ashx?db=Catalog&type=default&fname=9a%5cd155bd-9829-4893-9d6e-0b27c4f73969.jpg
  9. Children's World Ltd - Accounts 1995
  10. Independent https://www.independent.co.uk/news/business/boots-expected-to-dispose-of-childrens-world-1326574.html
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