Chicken Tonight

Chicken Tonight is a brand of sauce intended to be added to chicken pieces in a skillet, available in flavors such as Honey & Mustard, Country French and Thai Green Curry.

History

Initially launched on October 23, 1990 under Unilever's Ragú brand in the United States and Canada, it was launched in the United Kingdom under the Knorr brand in 1993, while the same year, Chicken Tonight made its way to Oceania under the Raguletto brand. As of 2015, Chicken Tonight is a standalone brand.

The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "The Chicken".[1] An advertisement for Chicken Tonight was the first in the United Kingdom to use a red button interactive service to promote the product.[2]

The American version of the product was met with limited success; however, as of 2021, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom. Association football player Ian Wright appeared in commercials for the product. In 2011, Unilever sold the Ragu business and the Chicken Tonight brand (in a deal worth £30m) in the United Kingdom to Symington's, a food manufacturer in Leeds, who would drop the Knorr Branding.[3] Symington's later acquired the Oceania rights to Raguletto and Chicken Tonight; they have since been acquired by Simplot.[4]

The slogan was parodied in a skit on the Australian television series The Late Show in 1993 with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight".[5]

The dance and song of the advertisement were parodied by The Simpsons family in the episode "Lady Bouvier's Lover."[6]

A segment on an old America's Funniest Home Videos episode parodied the brand as "Iguana Tonight."

Atlanta, GA rock band Donnell Hubbard recorded the song "(I Feel Like) Chicken Tonight" based on the commercial jingle.[7]

References
  1. Chicken Tonight Commercial
  2. Wakefield, Jane (29 March 2000). "Chicken Tonight goes interactive". ZDNet.
  3. "Unilever sells Chicken Tonight and Ragu for £30m". Telegraph. Retrieved 2012-02-04.
  4. "Simplot acquires Symington sauce brands". Australian Food News. Retrieved 2016-10-15.
  5. "Dickhead Tonight/Chicken Tonight on The Late Show".
  6. Mirkin, David (2004). The Simpsons season 5 DVD commentary for the episode "Lady Bouvier's Lover" (DVD). 20th Century Fox.
  7. ""(I Feel Like) Chicken Tonight" by Donnell Hubbard".
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