Chai Point

Chai Point is an Indian tea company and a cafe chain which focus on the tea-based beverages. As of October, 2017, the company also started selling their teas on Amazon.in, making it their first foray into distribution via the e-commerce platform. Chai Point's motto of "India runs on Chai" is apt for Indians' love for tea.

Chai Point
TypePrivately held
IndustryFood & Beverage
Founded2010 (2010)
FounderAmuleek Singh Bijral
HeadquartersUmiya Emporium, No. 97, 2nd floor, Hosur Main Road,,
Bengaluru 560029, Karnataka
,
India
Number of locations
104 (May 2018)
Area served
India
Key people
Amuleek Singh Bijral (CEO)
ProductsTea beverages, shakes, snacks, sandwiches, packaged foods, hot beverage dispensers, packaged teas
Revenue (150 Crore)
Number of employees
1200+ (2017)
ParentMountain Trail Foods Pvt. Ltd.
WebsiteChai Point
BoxC

History

Chai Point was founded in Bengaluru, Karnataka, India in 2010 by Amuleek Singh. The name Chai Point is derived from the word Chai which is the Hindi word for tea.[1] Amuleek Singh, the founder and current CEO of Chai Point is a Harvard Graduate. After he obtained his engineering degree from Thapar University, Punjab, India, he worked with Microsoft for some time. After this once he completed his MBA from Harvard, that's when he wanted to work on a startup.[2][3]

Chai (Tea) is an integral part of a large majority of Indian home and different varieties of teas are also not alien to most of the Indians. Amuleek Singh, however, created an entire ecosystem of making the tea and its packaging more appealing to white collar Indians who were latching on to the high end coffee joints.[4]

Locations

Chai Point has presence in eight Indian cities with presence across retail locations, airports, and business parks. In addition to physical format stores, the chain has a delivery service branded as 'Chai-on-call' and a vending kiosk based solution called 'BoxC.in' focused primarily at corporation.

Model

Unlike other similar beverage chains, which run on a Basic Franchise Model, Chai Point runs on a Partner Franchise Model. In the later model, the employees are given an opportunity to buy a franchise, and hence become a partner in the company.[5]

Investors

Chai Point raised a total of ₹71.2 crore ($10 million) in round one of funding in September, 2015. Key investors in Chai Point include:.[6] On April 19, 2018, tea retailer Chai Point said it had raised ₹132 crore ($20 million) in series C funding, its single-largest round so far.[7]

  • Eight Road Ventures (Lead Investor, formerly Fidelity Growth Partners India)
  • DSG Investors
  • Saama Capital
  • Paragon Partners [8][9]

References
  1. "Get your favourite Chai delivered in 30 mins - Chai Point". chaipoint.com.
  2. Sebastian, Nidhia (28 May 2020). "Startup Story: How Chai Point quenches India's thirst for hot tea". TimesNext. Retrieved 29 December 2020.
  3. "Chai Point - Amuleek Singh Story from Harvard University to a Chai Startup in India". Business Alligators. 29 August 2016. Retrieved 29 December 2020.
  4. Balakrishnan, Reghu (31 March 2015). "Harvard, IIT graduates are tea sellers, too". Business Standard India. Retrieved 29 December 2020.
  5. "Chai Point - Amuleek Singh Story from Harvard University to a Chai Startup in India". Business Alligators. 29 August 2016. Retrieved 29 December 2020.
  6. "Chai Point - Crunchbase". Crunchbase.
  7. "Chai Point to invest up to Rs 120 mn, add 30 stores in FY19". Business Standard. 22 June 2018. Retrieved 27 October 2019.
  8. "Chai Point raises $20 million in Series C funding from Paragon Partner". www.livemint.com.
  9. "Chai Point gets $20 million fresh funds from Paragon Partners-led investors". The Hindu. Special Correspondent. 19 April 2018. ISSN 0971-751X. Retrieved 27 October 2019.CS1 maint: others (link)
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