Certified practising marketer

Certified Practising Marketer, or CPM, is a qualification for Australian marketers.[1] The certification is administered by the Australian Marketing Institute.[2]

Certification criteria

Assessments are made using quantitative and qualitative factors, including formal education, career achievements, employment history, and significant post-graduate courses.[3]

CPM applicants must have a minimum of 5 years of marketing experience, 10 years of management experience in the marketing field or a related degree, and a commerce or business degree with a marketing major.[4] Evidence of ongoing education and learnings (such as AMI courses orsignificant post graduate courses) are also taken into account.

CPM of the Year

Each year, the Australian Marketing Institute hosts the Awards for Marketing Excellence, where the nation's best performing CPM receives the Certified Practising Marketer of the Year award.[5]

References
  1. "What is a Certified Practising Marketer?". MarketingHQ. Retrieved 5 August 2016.
  2. "CPM: Certified Practising Marketer". Australian Marketing Institute. Archived from the original on 1 March 2014. Retrieved 5 August 2016.
  3. "Australian Marketing Institute (AMI)". Melbourne Institute of Finance and Management. Archived from the original on 17 February 2011. Retrieved 5 August 2016.
  4. Montague, John. "Certified Practising Marketer". Montague Irving. Retrieved 5 August 2016.
  5. "Certified Practicing Marketer of the year 2010". Forethought. Archived from the original on 21 March 2012. Retrieved 5 August 2016.


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