Centro Digital Pictures

Centro Digital Pictures Limited is a visual special effects and animations company based in Hong Kong that provides visual effects for film, interactive media and video games.

Centro Digital Pictures
TypePrivately held company
IndustryVisual effects
CGI animation
Post-production
Game design
PredecessorCentro TV Studio
Founded1985–2015 (original)
2018 (relaunch)
FounderJohn Chu (Chinese: 朱家欣)
Defunct2015 (original)
HeadquartersHong Kong, China
Key people
John Chu
Number of employees
150
Websitehttps://www.facebook.com/CentroMallSK

History

Centro (先濤) had a humble start as a post-production house for Hong Kong commercials way back to mid-1980s. Centro Digital Pictures was founded by John Chu in 1985. Initially specializing in post-production work, in 1998 they decided to co-produce The Storm Riders a film directed by Andrew Lau. They then went on to co-produce "A Man Called Hero" based on the manhua Chinese Hero. They also provided visual effects for Kill Bill for which they received a BAFTA nomination,[1] and Kung Fu Hustle, for which Centro provided visual effects.[2] The company also performed contract work for videogame company Ubisoft on the titles 187 Ride or Die and Splinter Cell. In 2012, Centro became a wholly owned subsidiary of the Deluxe Entertainment Services Group. In 2015, the company went offline and defunct for 3 years later. In 2018, the company brought back as CentroMallSK, and it is still going by today.

Special effects filmography

Awards

Wins

Centro has been recognized with awards from many top industry organizations. So far Gong fu (Kung Fu Hustle) has been their most successful film, and has won a Hong Kong Film Award a Golden Horse Film Festival award and a Satellite Award. In 2002 they won a Golden Horse Award in Best Visual Effects for Gin gwai (The Eye).

Nominations

They have also been nominated for Hong Kong Film Awards in the area of Sound Design for Zhong hua ying xiong (A Man Called Hero), a BAFTA Award for Visual Effects due to their work on Kill Bill volumes 1 & 2, and a Hong Kong Film Award in Visual Effects for Man cheng jin dai huang jin jia (Curse of the Golden Flower).

References
  1. Centro Digital Pictures Ltd Archived October 12, 2006, at the Wayback Machine
  2. Centro Digital Pictures Ltd Archived July 9, 2007, at the Wayback Machine
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